"Similar to other industries where we have had success, advertising platforms in the travel and tourism industry are still very much in the stone age," said Steve Yi, CEO of MediaAlpha. "Our goal is to introduce the same technology-driven innovations we have brought to insurance and other industries to democratize comparison search advertising and put control directly into the hands of buyers and sellers. The industry has never seen anything like this before, and it will fundamentally change how companies target, acquire, and monetize travel consumers."
MediaAlpha's programmatic technology platform innovates the sales funnel by allowing advertisers to target and acquire high intent, bottom of the funnel travel consumers with greater efficiency and scale than previously available. Advanced targeting and bidding strategies, coupled with automated scheduling and optimization, yields more efficient spending and better conversions for advertisers. Publishers, in turn, gain full control over their comparison search inventory, a critical source of revenue, and optimize demand management across all potential buying sources to maximize overall yield.
More information can be found at mediaalpha.com
MediaAlpha innovates at the intersection of programmatic media and vertical search, bringing transparency and efficiency to both buyers and sellers. Its platform empowers advertisers to more effectively engage high-intent consumers through a variety of touchpoints to increase campaign ROI. Publishers gain granular control over their inventory to optimize yield and maximize revenue. The company's proprietary technology powers over 25 million annual transactions totaling more than $200 million in annual transaction volume across insurance, travel, personal finance, education, and the home services sectors. For more information, visit www.mediaalpha.com
Media contact: Mike Bush, 310-728-8138, email@example.com
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