NEW YORK, Feb. 9, 2016 /PRNewswire/ -- Mediabong, a global video advertising platform, today announced the launch of its Syncroll product, which is the only video advertising platform that guarantees 100% attention and viewability standard. Volvo, Wal-Mart and Chrysler are among the first brands to leverage Syncroll to drive the effectiveness of their respective advertising campaigns.
Mediabong have applied a patented technology to develop and launch Syncroll, which analyzes in real-time viewer behaviors and measures their interest within the ad displayed (the interest trend coefficient). The Syncroll then adapts the way the ad is displayed based on each viewer's individual experience, allowing for the simplest and only guarantee of engagement in the industry: 100% completion rate with 100% viewability and actual 100% user attention.
The Syncroll platform combines a DSP and an ad exchange to manage campaigns on a Cost Per Completed View (CPCV) basis. The "traditional" functionalities are incorporated, including user profile targeting, user attention levels, page context, and others, but Mediabong has layered a patented "behavior feature" on top to drive attention and viewer completion to 100%.
Laurent Bury, CEO of Mediabong, stated: "To calculate video ad efficiency, the industry has been relying on metrics like VTR, which actually does not mean much. Combined with viewability, it paints an interesting story for brands, but does not measure actual interested users. Our goal is to make sure that our advertisers budgets are spent towards engaged and interested users only."
Priyesh Patel, COO of Mediabong explains: "With its trueview format, YouTube ticks all the boxes for brands. Essentially, they ensure brands are not charged for any views that are not seen by skipping the ads. We intend to apply this philosophy everywhere else on the web – 100% completion rate with 100% attention guaranteed across a premium distribution publisher network."
The Syncroll having only launched a few months ago in beta, already generates more than 1.5 billion impressions a month.
Founded in 2011, headquartered in Paris with offices in New York and London, Mediabong became the biggest video syndicator in France through its unique approach to syndicating video. In May 2015, the company announced it raised $5 million in Series B funding to expand to the US market.