MediaBrix Turns Big Data into Mobile Ad Targeting Power with Machine Learning
Ad Tech Provider Integrates with Microsoft Azure to Become Mobile Data Powerhouse for Better Audience Insights and Ad Performance
NEW YORK, Oct. 27, 2016 /PRNewswire/ -- MediaBrix, a mobile video advertising company that delivers contextual and emotionally targeted mobile brand experiences that drive deeper engagement and user receptivity, announced today its integration with Microsoft Azure, for precision ad targeting that is more powerful and actionable by brands. Microsoft's advanced data analysis capabilities supercharge MediaBrix's mobile advertising approach to better serve brands and triple conversion rates. Microsoft also recently featured MediaBrix in a case study showcasing how its platform uses deep predictive analytics and rapid cloud computing to serve the right in-app ad to the right person, at the exact right time, for greater ad performance.
Two-thirds of agency and marketing professionals say they will shift more dollars to mobile in the next year (eMarketer), but for many, mobile remains a platform that lacks the precise data insights of desktop advertising. Through Azure, MediaBrix stands out with target-audience precision, real-time adjustments, and transparency into who is actually consuming brands' advertising.
"Advertisers are driving mobile in the dark with no headlights, and brands lack clarity into who exactly is seeing their ads. With Microsoft Azure, MediaBrix can provide that clarity and serve our clients more predictively and effectively than ever," said Christopher Beach, senior vice president of engineering at MediaBrix. "We can tell brands where their key audience is in the world and on their devices, when they will be most active and receptive on mobile, and even what they want to buy. Brands we work with aren't getting that level of intelligence from anybody else."
While MediaBrix has been an Azure customer since 2013, the company recently decided to augment its data capabilities with eight Microsoft cloud computing tools, including Azure SQL Data Warehouse, Azure Machine Learning, Azure Stream Analytics, and more. MediaBrix reduced its data processing from hours to seconds, synchronizing ever-growing, multi-source data seamlessly and using machine learning to discover even deeper customer insights to optimize ad campaign outcomes.
"We chose to highlight MediaBrix's innovative integration of Microsoft Cortana Intelligence because it's a great example of personalization via precision segmentation and targeting in an industry whose customer touch points and data sets are growing exponentially," said Herain Oberoi, Sr. Director, Product Marketing at Microsoft. "We look forward to even deeper collaboration between MediaBrix and Microsoft, and the great impact Big Data, Machine Learning and the cloud can have in advertising."
To learn more about how you can integrate MediaBrix into your mobile marketing strategies, please visit: www.MediaBrix.com.
About MediaBrix
MediaBrix (www.mediabrix.com) is the global leader in delivering mobile ad campaigns that create emotional connections between brands and humans. The world's top brands utilize our Platform to align with emotionally targeted, dynamic messages during Breakthrough Moments® (BTMs®). Our products, Rescue, Rally and Reward users when they are in an "emotionally available" state of mind, leading to engagement rates 500% higher than with other digital formats. Hundreds of leading brands and many of the world's largest developers leverage the MediaBrix platform to deliver over 500 million user-friendly BTMs® to more than 200 million global mobile users each month.
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SOURCE MediaBrix
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