MediaCom Creates a Connected Experience for Clients at CES 2016

Jan 06, 2016, 05:00 ET from MediaCom

LAS VEGAS, Jan. 6, 2016 /PRNewswire/ -- MediaCom is on the ground at this year's Consumer Electronics Show, curating a week-long schedule for clients ready to see and experience the newest technologies and the most exciting product launches from some of the most vibrant companies in the world.

As the Content + Connections agency, MediaCom's program is full of the ideas, people and things that will help clients build the most connected, experience-rich communications systems possible. Over 130 clients will immerse themselves in sessions including:

Forbes 30 Under 30: MediaCom, MediaLink and Forbes' CEO Mike Perlis and Editor-in-Chief Randall Lane will host some of the brightest young entrepreneurs and leaders from the Class of 2016. Consumer technology winners include the founders of Bond Street, Riffsy, Thread and Cyber Dust.

Investing in Digital Media: What really happens behind the scenes when one company invests in another? With a panel featuring executives from two investor/investee teams – WPP and Refinery29 and iHeart Ventures and Unified Social – MediaCom clients will get a private peek at two big investment stories of 2015.

Innovation from the Inside Out with The New York Times Company: Meredith Kopit Levien, EVP and Chief Revenue Officer, and Michael Zimbalist, Senior Vice President, Ad Products and Research & Development, will share their stories and personal experiences as members of a company-wide team committed to building a culture of innovation and risk-taking. Case studies will include the company's recent partnership with Google to distribute more than one million virtual reality headsets to subscribers; the VR film, "Take Flight," featuring Hollywood actors seemingly floating on air inside the paper's own VR app; and MediaCom's own award-winning case study with Shell, "Cities Energized: The Urban Transition," representing the first time the paper agreed to accept native print advertising.

The Unintended Consequences of Tech: Moderated by The Guardian's head of technology, Jemima Kiss, this session will explore the unexpected implications of technology permeating every aspect of our humanity. Panelists include: Garrett Johnson, co-founder of Lincoln Labs; Mick Ebeling, founder and CEO of Not Impossible Labs; Jenny Judge, philosopher, academic and writer; and Steven Johnson, an author and broadcaster working at the intersection of science, technology and personal experience.

In addition to these and many other sessions, MediaCom hosts custom tours and VR experiences during CES with partners that include WIRED, CNET and AOL/Engadget. Clients in attendance come from multiple sectors, including automotive, CPG, technology, Internet retail, electronics, gaming, pharmaceutical and beverages.

About MediaCom
MediaCom is the "The Content + Connections Agency," working to produce a step change in its clients' businesses by leveraging their brands' entire system of communications across paid, owned and earned channels. MediaCom delivers not just individual channel silo efficiencies, but also connected communications effectiveness by developing and optimizing content as the fuel that drives high-performing systems.

MediaCom is one of the world's leading media communications specialists, with billings exceeding US$33 billion (source: RECMA 2015). It employs 6,000 people in 125 offices across 100 countries around the globe, with a client roster that includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and received multiple Media Agency of the Year honors including Media Agency of the Year in the US from Advertising Age and Adweek, in the UK from Campaign and Network of the Year in APAC from the Festival of Media. The agency was recently named Global Agency of the Year at the 2015 M&M Global Awards and captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm.

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