NEW YORK, Dec. 16, 2015 /PRNewswire/ -- Mediaocean, the leading software platform provider for the advertising world, today announced the integration of iHeartMedia within its Spectra platform. Within one central system, agencies can now seamlessly manage, research, and buy local digital audio inventory across the iHeartMedia digital platform, which is available on desktop, mobile, in-car digital dashboard, tablets, gaming consoles, and home entertainment systems.
Available now, users will be able to compare iHeartMedia's audience data side-by-side with other digital audio platforms to better plan campaigns and engage the right audiences at the local level. Offering local digital audio inventory in addition to iHeartMedia's broadcast radio inventory gives agencies and advertisers a holistic and comprehensive representation of the entire audio landscape.
"Partnering with iHeartMedia offers our buyers access to the largest reach of any radio or television outlet in America. By 2018, it's predicted that digital audio listeners will grow to 183 million, proving that "radio" is still a critical channel for advertising," said Cordie DePascale, VP, Product & Partner Solutions at Mediaocean. "With our roster of strategic digital audio partners, agencies now have access to over 80 percent of the entire US streaming audio market in our system."
"Our goal is to showcase our scale across both our broadcast and digital platforms on the national and local levels, giving agencies insight into our audiences and the massive reach of our assets," said Radha Subramanyam, iHeartMedia's President of Research and Insights. "We're pleased to be working with Mediaocean to enable easy access to our local inventory across all holding companies and advertisers."
Spectra, Mediaocean's media management platform, provides digital audio and broadcast audio media buyers the ability to research, negotiate, traffic, optimize, and analyze iHeartMedia inventory and data, alongside traditional radio, print, TV, video, and OOH. This integration removes significant manual steps previously needed in the agency workflow, and ultimately offers agencies an easier way to plan and execute their campaigns across traditional and digital audio.
Mediaocean is the world's only software company that automates every aspect of the advertising workflow, from planning and buying, to analyzing and optimizing, to invoicing and payments. Its open cross-media platforms have unmatched reach and bridge traditional and digital media, serving more than 80,000 users across advertisers, agencies, broadcasters and publishers worldwide and powering $100 billion in global media buying. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.
With 245 million monthly listeners in the U.S., 87 million monthly digital uniques, over 75 million social followers and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company's radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company's radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia's digital radio platform, is the No. 1 all-in-one digital audio service with over 700 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 70 million users faster than any other radio or digital music service and even faster than Facebook. The company's operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.
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