NEW YORK, May 10, 2013 /PRNewswire/ -- 2013: The Year of Nurses. National Nurses Week is a time to appreciate all that America's most important caregivers do, but also to reflect on how we as a society can enhance their professional lives and the large role they play in our health system today. Mediaplanet's first edition of 'Nurse Appreciation' hit newsstands this morning within the weekend edition of USA Today. Uniting leaders in the nursing industry such as the American Nurses Association (ANA) and the American Association of Colleges of Nursing (AANA), the 12-page special will remain on the stands through Saturday and Sunday. 'Nurse Appreciation' will be distributed in the highly targeted markets of New York, Cincinnati, Minneapolis, Washington D.C. and Chicago within USA Today, with approximately 450,000 copies and an estimated readership of 1.3 million. To explore the digital version of the campaign, click Nurse Appreciation.
The glossy, full-color special section, featuring Naomi Judd, country star and former RN, is both a tribute to all types of nurses, as well as a guide for nurses themselves to learn about the different roles available in their professional careers. The campaign encourages nurses to explore these continuing routes of education as a solution to the growing nurse shortage we currently face.
With the support of the Adelphi University, the American Association of Nurse Practitioners, the National Organization for Associate Degree Nursing, Sigma Theta Tau International Honor Society of Nursing, Kaplan University School of Nursing, Indiana Wesleyan University, Chamberlain College of Nursing, Barry University, Koi Happiness, EZ Lifts, Smart Lift Innovations, Seton Hall University College of Nursing, University of Pittsburgh School of Nursing, Ohio State University College of Nursing, Quinnipiac University, University of Michigan School of Nursing, Cigna and Fidelity Investments, we thank nurses during this special recognition week, and encourage all readers to do the same.
Mediaplanet publishes focused reports on specific business, healthcare, technology or consumer topics.
Head Publisher/Project Manager