Mediaplanet Releases Awareness Campaign Surrounding Pet Wellness
NEW YORK, May 17, 2013 /PRNewswire/ -- Mediaplanet Publishing, the global leader in themed media, has released the fifth edition of their 'Pet Wellness' publication series that hit newsstands this morning within the weekend edition of USA Today. In alignment with National Pet Month, the 12-page special raises awareness on the importance of proper pet health and wellness, while inspiring readers to take action in support of the rescue and rehabilitation efforts of abused and abandoned pets.
Reaching over 2 million readers, the glossy, full-color special section appears within the centerfold of USA Today in the high-impact markets of New York, Los Angeles, Chicago and Cincinnati. The publication will also be distributed through numerous social media platforms, further extending the reach to key opinion leaders, influencers, consumers and celebrities - reaching over an additional 15.5 million readers.
The publication has brought together the leading organizations and thought leaders in the pet industry and created a unified collective voice, educating readers and inspiring them to take advantage of the opportunity to improve and prolong the health and wellness of our pets. Alongside thought leaders such as Cesar Millan, Animal Planet's Tia Torres, Rachael Ray, the American Pet Products Association (APPA), the American Society for the prevention of Cruelty to Animals (ASPCA), the U.S. Humane Society, the American Veterinary Medical Association (AVMA), the American Kennel Club (AKC) - with a variety of inspiring industry leaders such as Milk-Bone, Banfield Pet Hospital®, Nutrish, Best Western, Nutramax, Petcurean, Clear Conscience Pet, Breathe Free Litterbox Mate and more. Mediaplanet is thrilled to bring attention to the importance of taking the necessary steps to ensure pet wellness (and cuteness) for our furry best friends.
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