MediaScape Advertising Signs TV Ratings Agreement With Rentrak --San Diego Agency Takes Advantage of Rentrak's TV Ratings Currency--
PORTLAND, Ore., Nov. 14, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a StationView Essentials contract with MediaScape, an independent advertising agency in San Diego, Calif.
The new agreement will allow MediaScape's clients to benefit from far more stable, relevant and predictive audience data collected across tens of thousands of San Diego homes to garner deeper, more actionable insight into consumers' viewing habits and their associated purchasing activities.
"Our clients rely on us to deliver the most accurate targeting for their brands to help plan and buy with the highest level of efficiency," said Mark Larson, chief executive officer of MediaScape. "Rentrak's massive database of reporting households in our market will allow us to give the most accurate information which will generate the greatest return for our advertisers. We are excited to partner with Rentrak's industry-leading TV measurement service."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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