SAN FRANCISCO, Nov. 15, 2012 /PRNewswire/ -- Mediasmith Inc., announced today the promotion of John Cate to President to expand his leadership role within the agency and its rapidly growing client roster. Cate joined Mediasmith 3 years ago from Carat and has been serving as Executive Vice President and COO of Mediasmith. He retains the title of COO.
"Mediasmith has been a leader in digital media for over 20 years and I feel incredibly honored to continue to work with such a talented group of media professionals," said Cate.
As the company's Executive Vice President and COO, Cate has lead Mediasmith to win coveted accounts, such as the eMusic, Blurb, Meyer Corporation, The San Jose Sharks and CODA Automotive. He specializes in integrating traditional and digital media strategies and has worked with a diverse array of clients, including packaged goods, enterprise technology, financial services, consumer electronics, and retail.
"Throughout his time as Executive Vice President and COO, John has been an invaluable member of the team, "said Mediasmith CEO and Founder, David L. Smith. "He has shown outstanding leadership with the staff. This promotion is a function of John assuming responsibility for all areas of Mediasmith day to day operations, including media, client service, media operations, finance and new business. "
Mediasmith is one of the most well-respected, digitally focused media agencies in the industry. Founded in 1989 by David L. Smith and Karen T. McFee, the agency has received multiple awards for pioneering digital media campaigns and is known for working with major industry associations to set standards and best practices.
Cate has enjoyed a successful 20 year career in media, with previous roles as Executive Vice President and General Manager for Carat/Aegis PLC, Vice President Media Director for Leftfield PLC, TBWA Chiat/Day, Ketchum Advertising and Assistant Media Director for McCann Erikson.
"It's been a great experience working with Mediasmith for 3 years and I look forward to continuing to build the brand that Dave Smith and Karen McFee have worked so hard to create."
Mediasmith is an independent, award-winning, digitally focused media agency with expertise in media strategy, planning, execution, metrics and technology. Mediasmith services clients directly or in partnership with creative agencies to architect campaigns integrating traditional advertising, digital media, search, emerging platforms, social media and mobile. For more information, visit www.mediasmith.com.