Medifast 5&1 Day Celebrates Clinically Proven Weight-Loss Plan Leading Weight-Loss Brand Launches Website Enhancements and Social Media Initiatives

OWINGS MILLS, Md., May 1, 2013 /PRNewswire/ -- Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven, portion-controlled weight-loss products and programs, announces the launch of new online and social media initiatives and proclaims May 1st Medifast 5&1 Day. Medifast's new Backyard BBQ Package, a revamped Medifast Community Page, and the introduction of the MyMedifast recipe section will all play significant roles in further supporting Medifast's popular 5 & 1 Plan®.

(Logo: http://photos.prnewswire.com/prnh/20120613/NE24271LOGO-b)

To share the success of The Medifast 5 & 1 Plan®, which consists of five Medifast meals and one Lean & Green™ Meal, Medifast will start an annual tradition to deem May 1st Medifast 5 & 1 Day. For the kick off, Medifast is pleased to introduce new, user-friendly website enhancements and social media tools to help clients on their weight-loss journey.

"We are excited to celebrate Medifast 5&1 Day by adding more support tools and opportunities for our clients to interact across our online and social sites," said Brian Kagen, Medifast's Executive Vice President & Chief Marketing Officer.

The new 5&1 Day features will be available starting Wednesday, May 1, and will include:

  • Backyard BBQ Package: This specially priced summer savings package puts a new spin on traditional cookout favorites and contains Medifast's new Fajita Seasoning Mix with a fajita hamburger and fresh salsa recipe, Brown Gravy Mix with a recipe for savory summer lamb kabobs, Macaroni & Cheese, and Chocolate Mint Soft Serve Ice Cream.
  • 5&1 Day Video: The video will be released via social media on Wednesday, announcing a Backyard BBQ Package sweepstakes for all Medifast customers.
  • MyMedifast.com Recipe Section: Medifast launches its new recipe section on the MyMedifast/MyTSFL community. This section provides numerous Lean &Green™ Meal options and alternative Medifast Meal preparations, all approved by the Nutrition and Wellness team. The recipe section will also enable community members to share recipes with other members.

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About Medifast:
Medifast (NYSE: MED) is the leading easy-to-use, clinically proven, portion-controlled weight-loss program. The company sells its products and programs via four unique distribution channels: 1) the web and national call centers, 2) the Take Shape For Life personal coaching division, 3) Medifast Weight Control Centers, and 4) a national network of physicians. Medifast was founded in 1980 and is located in Owings Mills, Maryland. For more information, log onto www.MedifastNow.com.

SOURCE Medifast, Inc.



RELATED LINKS
http://www.medifastdiet.com

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