Medifast Conducts National Survey on Summer Weight Loss
Weight-Loss Brand Reveals America's Health and Fitness Habits and Summer Weight-Loss Plans
OWINGS MILLS, Md., July 10, 2013 /PRNewswire/ -- Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven, portion-controlled weight-loss products and programs, announces the results of a national survey on health, fitness habits and weight loss. The poll surveyed more than 2,000 men and women over the age of 18 to determine how they plan to slim down over the summer. The survey entitled, "The Nation by Numbers: How America Slims Down for Summer" not only revealed the respondents' weight loss goals and perceptions, but also uncovered specific behaviors believed to impede weight-loss success. The survey findings reflect that while many people are interested in losing weight for the summer season, most are not actively engaging in activities to help them reach their goals.
"It is crucial to constantly gauge changes in how people are approaching health and fitness," said Brian Kagen, Medifast's Executive Vice President and Chief Marketing Officer. "This survey helps us understand different methods and perceptions of diet and exercise so we can better inform consumers about clinically proven methods to lose weight and keep it off."
Key findings of the survey include:
- 66% of participants would like to lose 5 – 15 lbs. this summer, 24% would like to lose 15 – 30 lbs., 7% would like to lose 30 – 50 lbs. and 3% want to lose 50 lbs. or more
- Over 80% of respondents are not following a weight-loss program, counting calories, using mobile applications, or working with a fitness trainer
- 26% of respondents don't regularly exercise, 9% exercise once a week, 30% exercise 1 -3 days a week, 25% exercise 3 -5 days a week and 9% exercise more than 5 days a week
- 72% of survey participants intend on trying to lose weight alone while only 28% plan to partner with a friend, family member, or co-worker
"One of the most interesting findings of the survey is that people are setting weight-loss goals, but more than 80% aren't planning on following a weight-loss program, using mobile applications, or working with a fitness trainer," said Kagen. "We think it's important to remind people that there is a benefit to having a solid weight-loss plan in place and the support of a structured program, social community, and partners to help strive towards goals all pay great dividends."
Medifast (NYSE: MED) is the leading easy-to-use, clinically proven, portion-controlled weight-loss program. The company sells its products and programs via four unique distribution channels: 1) the web and national call centers, 2) the Take Shape For Life personal coaching division, 3) Medifast Weight Control Centers, and 4) a national network of physicians. Medifast was founded in 1980 and is located in Owings Mills, Maryland. For more information, log on to www.MedifastNow.com.
SOURCE Medifast, Inc.
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