Medifast Introduces Lean & Green Meal Helpers™ and Adds Macaroni & Cheese to Product Lineup
OWINGS MILLS, Md., Dec. 4, 2012 /PRNewswire/ -- Medifast, Inc. (NYSE: MED), a leading United States manufacturer and provider of clinically proven, portion-controlled weight-loss products and programs, announced today the launch of its new Lean & Green Meal Helpers™ category and added Macaroni & Cheese to the product lineup. These new introductions complement the Medifast 5 & 1 Plan®, in which clients eat five Medifast meals and one Lean & Green meal each day.
Medifast's first-ever seasoning mix line, Lean & Green Meal Helpers, includes spice mix packets specially formulated to help clients prepare Lean & Green meals on the plan without sacrificing flavor. The Fajita Seasoning and Brown Gravy Mixes make meal preparation for the entire family even more convenient and each flavor comes with a Lean & Green recipe booklet. Additionally, the introduction of Macaroni & Cheese offers a new hearty comfort food option, without the added calories. Like each of the current 70+ Medifast Meal choices, Macaroni & Cheese is interchangeable with all other meal options on the Medifast 5 & 1 Plan.
"The addition of Lean & Green Meal Helpers and Macaroni & Cheese meets our clients' needs by offering them another desirable meal option and ways to enhance their daily Lean and Green meal," said Michael MacDonald, Chairman and Chief Executive Officer, Medifast, Inc. "The products provide more flexibility to customize the Medifast 5 & 1 Plan and reflect our dedication to facilitating long-term weight loss and maintenance."
Medifast products and programs have been recommended by over 20,000 doctors since 1980. Clients can expect to lose 2-5 pounds per week for the first two weeks and 1-2 pounds per week thereafter on the Medifast 5 & 1 Plan.
Medifast (NYSE: MED) is the leading easy-to-use, clinically proven, portion-controlled weight-loss program. The company sells its products and programs via four unique distribution channels: 1) the Web and national call centers, 2) the Take Shape For Life personal coaching division, 3) Medifast Weight Control Centers, and 4) a national network of physicians. Medifast was founded in 1980 and is located in Owings Mills, Maryland. For more information, log onto www.MedifastNow.com.
SOURCE Medifast, Inc.