Medifast Weight Control Centers Open Centers in Three New Markets Jacksonville, Miami, and Southern Virginia Centers add to nationwide expansion

OWINGS MILLS, Md., May 23, 2012 /PRNewswire/ -- Medifast, Inc. (NYSE: MED) announces the grand openings of eleven Medifast Weight Control Centers in three new markets: Jacksonville, Miami, and Southern Virginia. For more information and to find the nearest Medifast Weight Control Center, log onto http://www.medifastcenters.com or call 1-888-Y-MEDIFAST.

Four Centers opened in Jacksonville, two Centers in Miami, and five Centers in Southern Virginia from February through May 2012. The Southern Virginia Centers are located in Chesapeake, Newport News, Richmond, Virginia Beach, and Williamsburg.

"Our focus is on opening new Medifast Weight Control Centers in strong markets, and Jacksonville, Miami, and Southern Virginia offer that opportunity. Opening eleven new Centers over the past four months was ambitious, but the three markets are responding positively," said Michael MacDonald, Medifast's Chief Executive Officer and Executive Chairman of the Board.

Medifast Weight Control Centers' trained Counselors help members design a personal program based on their lifestyle. Together, the Counselor and member determine an achievable weight-loss program based on an individual profile assessment and body composition analysis that determines how much recommended weight the member needs to lose.

Medifast Weight Control Centers offer the Medifast Program, which has been recommended by over 20,000 doctors since 1980. Medifast Weight Control Centers provide clinically proven weight-loss intervention designed not only to help members take weight off, but learn how to keep it off long term. It's simple, safe, effective, and sustainable.

"Medifast Weight Control Centers offer one-on-one, personalized counseling to help individuals create those habits for the long term," said Mary Hicks, Vice President of Medifast's Weight Control Centers. "Medifast Weight Control Centers' entries into the Jacksonville, Miami, and Southern Virginia markets fill a need for a doctor-recommended option for long-term weight loss and maintenance."

Medifast Weight Control Centers are located in Alabama, Arizona, California, Florida, Maryland, Minnesota, Pennsylvania, Texas, and Virginia.

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About Medifast Weight Control Centers:

Medifast Weight Control Centers currently operates corporate-owned Medifast Weight Control Centers and sold the rights to franchise-owned Medifast Weight Control Centers. Further information and locations can be obtained by calling 1-888-Y-MEDIFAST or visiting http://www.medifastcenters.com.

Please Note: This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by use of phrases or terminology such as "intend" or other similar words or the negative of such terminology. Similarly, descriptions of Medifast's objectives, strategies, plans, goals or targets contained herein are also considered forward-looking statements. Medifast believes this release should be read in conjunction with all of its filings with the United States Securities and Exchange Commission and cautions its readers that these forward-looking statements are subject to certain events, risks, uncertainties, and other factors. Some of these factors include, among others, Medifast's inability to attract and retain independent Associates and Members, stability in the pricing of print, TV and Direct Mail marketing initiatives affecting the cost to acquire customers, increases in competition, litigation, regulatory changes, and its planned growth into new domestic and international markets and new channels of distribution. Although Medifast believes that the expectations, statements, and assumptions reflected in these forward-looking statements are reasonable, it cautions readers to always consider all of the risk factors and any other cautionary statements carefully in evaluating each forward-looking statement in this release, as well as those set forth in its latest Annual Report on Form 10-K and Quarterly Report on Form 10-Q, and other filings filed with the United States Securities and Exchange Commission, including its current reports on Form 8-K. All of the forward-looking statements contained herein speak only as of the date of this release.

SOURCE Medifast, Inc.



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