MedPage Today(R) and Milwaukee Journal Sentinel Develop Journalism Content Collaboration for Enterprise Medical Reporting

LITTLE FALLS, N.J., Feb. 22 /PRNewswire/ -- MedPage Today and the Milwaukee Journal Sentinel have developed a unique enterprise story collaboration for medical reporting.

The editors of MedPage Today and the Milwaukee Journal Sentinel, whose health and science reporter John Fauber will lead this effort, will produce at least 10 in-depth articles in 2010 examining the news of medicine -- ranging from bench research to the everyday clinical experience with an emphasis on the interface of science, industry, and public policy. This unique series will drill down to offer not only the headline news, but also the backstory that culminated in the headlines.

This unique collaboration brings together the best of two worlds of medical journalism: the MedPage Today team, which reports breaking medical news and conference coverage to a target audience comprised of clinicians, and the daily news world of the Milwaukee Journal Sentinel, featuring the award-winning talents of Fauber.

Martin Kaiser, editor of the Milwaukee Journal Sentinel, said, "I believe the partnership will strengthen both news organizations. John is an outstanding medical reporter, and giving him the resources of two news organizations will be a benefit to readers."

Peggy Peck, Executive editor of MedPage Today, who led the discussions with Milwaukee Journal Sentinel editors and Fauber, said, "We are energized by this collaboration and are eager to devote the time and effort needed for medical enterprise journalism in the public interest. John is not only an old friend, but also a finalist for a Pulitzer Prize in Explanatory Journalism and one of a handful of winners of the American Heart Association's Howard L. Lewis Achievement Award for outstanding reporting in the field of cardiovascular medicine."

"We are also breaking new ground with a collaborative journalism model," added Robert Stern, CEO of MedPage Today. "Combining the talents of two journalistic enterprises will, we believe, create a unique entity that will truly be greater than the sum of its individual parts. This is an exciting and compelling event for all of journalism."

The first story in the series is scheduled to appear in March and will be released simultaneously by MedPage Today and the Milwaukee Journal Sentinel.

About MedPage Today

MedPage Today is the only service for physicians that provides a clinical perspective on the breaking medical news that their patients are reading. Co-developed by MedPage Today and The University of Pennsylvania School of Medicine, Office of Continuing Medical Education, each article alerts clinicians to breaking medical news, with summaries and actionable information enabling them to better understand the implications.

Physicians and other healthcare professionals may also receive Continuing Medical Education (CME) credits at no cost by completing these educational programs. CME is required of physicians in approximately 30 states, and utilization of electronic CME is growing at an estimated 80% annual rate.

More information is available at www.medpagetoday.com. MedPage Today is "PUTTING BREAKING NEWS INTO PRACTICE®."

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SOURCE MedPage Today