NEW YORK, Feb. 17, 2017 /PRNewswire-USNewswire/ -- The Advertising Research Foundation (thearf.org) is proud to announce the first ARF Innovators A-List and debut Innovators A-List Workshop Event at the New York Hilton, on March 21, 2017.
Innovation is listed as a key performance objective by 78% of marketing and media executives, yet only 18% have a specific budget for innovation, and only 3% see financial allocation as a priority. Businesses are turning to outside tech and startups in attempts to resolve their innovation issues, but struggle with how to select the best, most qualified tech companies.
"I get dozens of emails a week from companies I've never heard about, who want to meet with me next week because they say it's really important, said Howard Shimmel, Chief Research Officer, Turner Broadcasting and ARF Board Member. Figuring out who are the best players in the space is critical to our business."
The ARF created the Innovators A-List in response to these issues among their members. The 32 companies on Innovators A-List were selected from an application pool of 85. These companies have created scalable, disruptive solutions in the areas of measurement, attribution and user experience for the marketing and advertising industries. Each company has been vetted with the same rigor and research as the award winning papers presented at the 63rd Annual Conference.
The Innovators A-List will be unveiled at the debut Workshop in New York City, the first in a series of programs across the country.
Workshops will feature speakers from Oracle Data Cloud, Unilever, Twitter, Nielsen Ventures, Evol8tion, and Foursquare. Sessions will offer new products, new ways to work, to help companies cultivate a startups mindset to the ways they solve problems.
Dates for The ARF Innovators A-List Workshops:
March 21, NYC New York Hilton Midtown Hotel, 12:30-3:30pm
April 6, Chicago, FCB Chicago
May 3, San Francisco, TBD
Ticket prices are $99 for ARF Members and $149 for Non-Members.
Register today for the ARF Innovators A-List Workshop
Admission to the New York event on March 21 is free for ARF Annual Conference Attendees.
About The ARF:
The ARF is an organization dedicated to creating, curating, and sharing objective, industry-level advertising research. We empower members with original, unbiased research and insights to help them grow their businesses. Founded nearly 80 years ago, The ARF members today include more than 400 leading brand advertisers, agencies, research firms, and media-tech companies. It hosts several key events throughout the year to drive connections and innovations within the industry. http://thearf.org/
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SOURCE The Advertising Research Foundation