HOUSTON, Nov. 4, 2015 /PRNewswire/ -- New trends in healthcare are developing that will impact the medical profession and consumers, ranging from a national retailer that is putting doctor offices in its Texas stores to wearable devices that have the potential to leverage healthcare services.
The American Marketing Association (AMA) Houston's Vision 2020 Series Symposium will examine four emerging healthcare strategies on Tuesday, November 10, 2015 at Trevisio, Texas Medical Center from 12:00 – 5:00 p.m. Space is limited, reserve your seat today.
Managing Director of KPMG's Healthcare Consulting Practice, Rob Addison, will be the keynote speaker. Commenting on the symposium, Addison said, "New technology and innovative thought leaders are changing the healthcare industry faster than ever before. As a result we are already seeing brand new business models and delivery mechanisms that are changing how consumers purchase and receive healthcare, and this rate of fundamental change will continue to increase between now and 2020."
The topics include:
- Customer Proximity Marketing: Learn how healthcare systems are breaking ground between now and 2020 to get closer to their customers and which national retailer will put doctor offices in their Texas stores in 2016.
- Community/Membership Models: Learn how market leaders are building communities that center around a healthcare focus and meet the team reducing the rate of EMT transports to the emergency room from 80 percent to under 20 percent.
- Technology Revolution Forecast: Learn how telemedicine, connected apps and BYOD wearables have the potential to leverage several key healthcare service lines and which startups have the potential to be the UBER for healthcare.
- Wellness and Beauty Gateway: Learn how market leaders in wellness and beauty marketing are connecting with customers and changing how consumers shop for these services.
Janice Lamy, CHI St. Luke's Health Texas Division Vice President of Marketing and Communications, will moderate the program. "Healthcare is literally moving from traditional care settings to where customers live, work and shop," she said. "We have to consider the implications for this new world we call 'Healthcare on the Go' ― what's it going to look like for our patients in just a few short years from now."
Panelists will include:
- Rhonda Sandel, chief executive officer, Texas Emergency Care Centers
- Dr. Chris Farris, PhD., chief marketing officer, 2nd.MD
- Dr. Michael Gonzales, M.D., executive director, The ETHAN Project
- Dr. Avrim Fishkind, M.D., chief executive officer, JSA Health
- Marla Fielder, PharmD, R.Ph. The Kroger Co.
- Dr. Shelena C. Lalji, M.D., founder, Dr. Shel Wellness and Medical Spa
- Nick Bonvino, chief executive officer of Greater Houston Healthconnect
Trevisio Restaurant and Conference Center is located on the 6th floor of the Texas Medical Center, 6550 Bertner St. Houston, Tx., 77030. Doors open at noon. Web link: http://amahouston.org/event/38-healthcare-on-the-go-meet-the-game-changers, and registration information: http://www.cvent.com/events/healthcare-on-the-go-meet-the-game-changers/event-summary-0abc78f159c94fb58da0867a3bd58121.aspx
About the American Marketing Association: The American Marketing Association, one of the largest professional associations for marketers, has more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. AMA Houston is the area's premier professional marketing organization and one of the nation's largest chapters. AMA Houston provides marketers the ability to remain competitive in today's business environment through networking events, special interest groups and real-world educational programs. For more information, visit amahouston.org.
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SOURCE AMA Houston