meetGCA Rebrands Itself for Opportunities in International Marketplace

SCOTTSDALE, Ariz., May 11 /PRNewswire/ -- meetGCA, an international meeting and event management agency, is noticing a promising reversal in global meetings and incentive travel. To take advantage of their extensive international planning experience and industry relationships, meetGCA has completed an exciting brand makeover that better reflects their current global presence, and will introduce it at IMEX 2010 in Frankfurt, Germany on May 25.

"I am very excited about our new brand. A large percentage of our business is in the international market, and the new image for meetGCA better reflects our core strength," said meetGCA President Jim Fausel. meetGCA has been in business for more than 27 years, but the last few years have been the most dynamic for the company. "We have put a lot of time and energy in our international network over the last few years by strengthening old ties and developing new ones," said Fausel.

The international growth and branding that meetGCA invested in turned out to be good timing. The company has positioned itself to take advantage of the upturn in worldwide business demand as businesses and associations are increasingly approaching firms like meetGCA to help in their planning needs. "Over the past couple of years, organizations have been reduced to a skeleton crew of in-house planners, and others are inexperienced in the logistics of planning events across borders," said meetGCA Vice President Scott Loeschner. "Frankfurt is the idyllic spot for agencies like meetGCA to connect with our suppliers, both existing and future, from more than 150 countries and to reinforce that the world is ready to meet again," Fausel added.

Event-planning firms that have established relationships with vendors in various locales along with a large network of trusted vendors in a particular region are important factors in producing successful events and managing travel spend. meetGCA is a leader in the industry and focuses on maintaining these attributes on the local and international level.

meetGCA started out in business as a local event and conference planner 27 years ago, under the name The Conference Connection and later as Global Conference Associates. "meetGCA is a name that reflects all of our services, which focus on the fact that people and organizations need to meet in order to grow," stated Fausel.  The new marketing materials and website are in place, reflecting meetGCA's strength in the international marketplace as well as their business connections.

About meetGCA: Scottsdale, Arizona-based meetGCA is a global meeting, travel management and conferencing agency that was founded in 1983. The company has a strong local and international network, which it uses to make meetings and travel a snap for corporations, associations and government agencies.

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SOURCE meetGCA