NEW YORK, Oct. 11, 2016 /PRNewswire/ -- Simulmedia, the leading provider of data-driven television solutions for national advertisers, today announced that Meg Meurer Brossy has joined the company as Vice President of Sales. Ms. Brossy brings more than three decades of demonstrated success in selling enterprise solutions to Fortune 300 advertisers and global media companies. Her expertise also encompasses marketing and business development with a focus on revenue growth for innovative advertising and marketing technology platforms, having served as Chief Marketing Officer for 24/7 Real Media (Now Xaxis, a part of WPP) and SVP of Business Development for BrightlineiTV Partners. Most recently, she was Vice President of Client Solutions for Neustar MarketShare (formerly MarketShare Partners), a marketing analytics and SaaS services company.
Simulmedia's Performance TV™ platform is unique in its ability to plan and activate data-driven TV campaigns for national advertisers that target and reach the most profitable audience segments quickly, efficiently and at scale. The platform is powered by a massively scaled single-source data-set that blends TV viewing behavior with actual purchase data. Using Simulmedia, brands can achieve unprecedented precision in TV targeting, optimize their target audience reach, convert more customers, and grow their business.
"Meg is a unique talent with a depth and breadth of experience selling innovative, data-driven solutions to America's top advertisers," said Tim Spengler, President and Chief Revenue Officer of Simulmedia, to whom Ms. Brossy will report. "Her extraordinary skills in closing, servicing and growing top accounts at the enterprise level will accelerate Simulmedia's growth trajectory, and help take us to new heights."
"Software and data are changing the way that TV is planned, activated and measured," said Ms. Brossy. "Demonstrating to advertisers how they can utilize Simulmedia's platform to get more from their TV ad spend is just the sort of challenge I relish. I am thrilled to be joining Tim and his talented team."
Ms. Brossy is an A+ tennis player who spent some time on the pro tour after college. She has also run 12 marathons, many to benefit Autism Speaks. She is a contributing writer to the Huffington Post and a board member of the Connecticut Alliance for Tennis and Education.
She makes her home in suburban Connecticut with her husband and two boys.
Simulmedia, Inc. (www.simulmedia.com) is a New York based marketing technology company founded in 2008. With its market-leading Performance TV™ platform, Simulmedia is the only company that can provide advertisers the reach of linear television combined with the targeting and performance of digital media. Simulmedia plans and activates TV campaigns with precision targeting to reach the most profitable audience segments, including those built upon an advertiser's CRM file, or DMP. Simulmedia's platform is powered by a single source massively scaled data-set that blends TV viewing behavior with actual purchase data, thus making possible the direct attribution of sales to TV ad exposure. Unique to Simulmedia, this capability can be extended to other business outcomes such as app downloads, website visits, or TV tune-in.
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