MEGA Brands and Activision announce worldwide licensing partnership

MEGA BLOKS Toys Based on SKYLANDERS GiantsTM Coming This Fall

MONTREAL, May 30, 2012 /PRNewswire/ - MEGA Brands Inc. (TSX: MB) and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), announced today that they have entered into a multi-year, global licensing partnership to develop MEGA BLOKS & MEGA PUZZLES toys and puzzles inspired by Skylanders Giants™, the sequel to the #1 new kids videogame IP of 2011 - Skylanders Spyro's Adventure™.

The phenomenally successful Skylanders Spyro's Adventure video game franchise was the first ever to successfully merge physical toys and a virtual game world across leading videogame consoles. Starting this fall, Mega Bloks will take this adventure to another level by offering kids and collectors the ability to build and rebuild the wonderful characters and magical worlds from the new and highly anticipated Skylanders Giants video game.

"We are thrilled to partner with Activision on the hottest property in the kids space" said Vic Bertrand, Chief Innovation Officer of MEGA Brands. "We look forward to bringing the endless creative play possibilities of MEGA BLOKS together with our innovative line of MEGA PUZZLES to the world of Skylanders Giants."

"We're excited to collaborate with the creative talent at MEGA Brands on this new line of MEGA BLOKS and MEGA PUZZLES," said Ashley Maidy, Head of Global Licensing and Partnerships at Activision Publishing.  "One of the magical things about Skylanders Spyro's Adventure and Skylanders Giants is how they inspire kid's imaginations and we look forward to giving them new ways to create exciting adventures and unique play experiences."

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About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. The company offers engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. Visit: megabrands.com for more information.
The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

SOURCE MEGA BRANDS INC.

Image with caption: "Mega Bloks Skylanders Giants (CNW Group/MEGA BRANDS INC.)". Image available at: http://photos.newswire.ca/images/download/20120530_C3867_PHOTO_EN_14345.jpg



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