Mega Trends Overview of the Global Food & Beverage Industry Value Chain

Frost & Sullivan hosts complimentary webinar discussing how to convert external global mega trends into effective growth strategies

Jun 12, 2012, 08:06 ET from Frost & Sullivan

MOUNTAIN VIEW, Calif., June 12, 2012 /PRNewswire/ -- 


On demand


Online, with free registration


Christopher Shanahan, Global Program Manager for Frost & Sullivan's Food & Beverage practice

Within the global food & beverage industry value chain, mega trends like globalization & changing economics, health & wellness issues, food safety issues and sustainability issues are expected to have a direct impact on the market's growth and performance.

Frost & Sullivan expects that companies that address the growing demand for healthy and safe products within a global market and product strategy and that adopt an all-encompassing sustainability strategy will emerge as the leaders of the food & beverage industry.

In this presentation, all four mega trends mentioned above will be examined, particularly addressing challenges centered on helping consumers be "green," "safe" and "health" and consumer's willingness to pay for quality products. Additionally, recommendations that will help companies generate, evaluate and implement effective strategies to address these trends will be discussed.

Participants will also gain insights about the key issues regarding the global economic environment and its impact on value chains, price volatility and sustainable industry growth, as well as understand the various strategic actions and best practices companies must adopt to effectively integrate mega trends into their strategic planning process.

This briefing will benefit decision makers and those who implement business strategy within the food and beverage manufacturing companies, distributors, ingredient suppliers, as emerging trends and forward projections for the global food & beverage industry will be presented.

Supporting Quotes

"It is the interaction of economic performance, social responsibility and environmental conscientiousness that determines whether a given company's sustainability business strategy will be a success, not just the sum of each component's contribution," said Global Food & Beverage Program Manager Christopher Shanahan. "Understanding these interactions and instituting a constant and pro-active strategy generation, evaluation and implementation process is the key to success of a given company's all-encompassing growth strategy."

Supporting Resources

For more information about Frost & Sullivan's Food & Beverage practice, please visit:


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Jeannette Garcia
Frost & Sullivan

SOURCE Frost & Sullivan