MegaTV Presents in Prime Time the Innovative Program "Las 3 Caras de la Moneda" with Journalists Leticia Callava, Candela Ferro and Olga Dager
--- Premiered Monday, February 27, 2012 at 8 p.m. (ET) 7 p.m. (CT) on MegaTV ---
--- Three opinions, Three interpretations, Three journalists in search of answers ... "Las 3 Caras de la Moneda" (3 Sides of the Coin) ... A three-dimensional view of today's current events ---
--- This innovative program marks the return of respected anchor Leticia Callava to Hispanic TV ---
--- Renowned presenter Candela Ferro joins the staff of this original journalistic format ---
--- Venezuelan journalist Olga Dager also forms part of this new innovative project ---
MIAMI, March 1, 2012 /PRNewswire/ -- MegaTV, property of Spanish Broadcasting System, Inc. (SBS) (Nasdaq: SBSA), announced today that on Monday, February 27 at 8 p.m. (ET) - 7 p.m. (CT) was the premiere of the awaited program "Las 3 Caras de la Moneda." Directed by prestigious journalists Leticia Callava, Candela Ferro and Olga Dager, the hour-long space will present a dynamic analysis of current events. The three hosts will analyze and interpret the facts from their three different perspectives, making "Las 3 Caras de la Moneda" more than anything else, a three-dimensional view of the world in which we live. "Las 3 Caras de la Moneda," airing Monday through Friday at 8 p.m. (ET) - 7 p.m. (CT).
The program also marks the return of renowned journalist and anchor Leticia Callava to Hispanic Television, joined by Candela Ferro with her unique charisma and Olga Dager with her own very special view on investigative journalism.
"Las 3 Caras de la Moneda" is a daily forum – presented live – that will take the viewer on a tour of today's current events with intelligent perspectives and analyses, daring interviews, with all the technical and innovative resources of modern television. There will be a connected correspondent in the major cities of the United States and Latin America. The program will without a doubt be a space that links to the social networks to connect with the public's views.
"The arrival of this new program, 'Las 3 Caras de la Moneda,' at MegaTV is one more reason for celebration on our channel. I am sure that this new television project will be unexpected and impactful," said Jose R. Perez, Vice President of Programming for MegaTV. "I am proud to welcome these three magnificent people and respected journalists; Leticia Callava, Candela Ferro and Olga Dager to the MegaTV family. These respected professionals have great experience and are greatly appreciated in the communications field. Their professionalism and effectiveness represents the dynamics of this channel."
"We are happy to return to the screens of millions of viewers with 'Las 3 Caras de la Moneda,' a modern, fresh and innovative show that offers an alternative for information and great entertainment. 'Las3 Caras de la Moneda' is a different kind of show, with a very personal view on current happenings. We are anxious to begin," affirmed the journalists forming the new team, Leticia Callava, Candela Ferro and Olga Dager.
Leticia Callava has over 25 years of experience as one of Miami's most beloved television personalities - 10 years at Channel 23-WLTV and 15 at Channel 51-WSCV. She's being absent from the screen since 2001, when she dropped her contract with the local Telemundo station. Since then, however, she has remained in the media as the spokesperson for Care Plus, a healthcare conglomerate in Miami owned by Humana, and now returns to the small screen with great excitement. "One always thinks of returning, one never believes that one has actually left it behind," she commented. "I am also very excited by the fact that this program is very different from other shows. Before I presented the news, now I will be able to provide some analysis and comments. My colleagues and I on the program will put a lot of ourselves into our work."
Candela Ferro, who has a long trajectory as a news presenter and commentator of special programs on Telemundo until 2008, affirmed that MegaTV offered her a very attractive proposal, that gives her the opportunity to work with people that she has known for many years and in whom she has great confidence. People like Jose R. Perez, Vice President of Programming, and Miguel Ferro, Vice President of Production for MegaTV. "I will bring to the program the perspective of a modern woman, passionate about her work," the Argentine journalist commented. During the last three years she has presented Mil Preguntas, Una Estrella with Candela Ferro for the E! Entertainment Latinoamerica network, as well as special programs for Discovery and Warner.
The team of three hosts is completed by Venezuelan Olga Dager, an experienced journalist with broad experience both in front and behind the camera at Telemundo and Telemundo Internacional. "My participation in the show will be based on my experience as an investigative reporter and I would also like to emphasize my role as a woman in today's society," explained Dager, who in recent years has worked with Radio and Television Marti.
The program will be under the executive supervision of respected Vice President of Production Miguel Ferro, one of the executives with the most experience in news television production.
Don't miss "Las 3 Caras de la Moneda," Monday to Friday at 8 p.m. (ET) - 7 p.m. (CT) on MegaTV: channel 22 in Miami, channel 57 West Palm Beach, channel 13 in Chicago, Illinois, channel 33.2 Fresno, CA, channel 55 Houston, TX, channel 23 in Salt Lake City, UT, channel 169 DIRECTV in Puerto Rico. Channel 405 DIRECTV in major American cities, Dish Network in Puerto Rico, and channel 3008 AT&T U-verse in major American cities.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.
Media and Press:
Vladimir Gomez, Spanish Broadcasting System, Inc., Director, Marketing and Comunicaciones, (305) 644-4817, firstname.lastname@example.org
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