Meijer Simply Give Program Sets Holiday Record
Holiday campaign generated $2.4 million for Midwest food pantries
GRAND RAPIDS, Mich., Feb. 5, 2016 /PRNewswire/ -- The Meijer Simply Give program set a holiday record with $2.4 million for food pantries throughout the Midwest, making it the most successful holiday campaign in the program's history.
Meijer customers donated more than $936,000 during the holiday Simply Give campaign, and combined with a donation from Meijer, set the donation total to more than $2.4 million. The Simply Give program has generated more than $21 million since November 2008 for food pantry partners to restock their shelves and feed hungry families.
"We cannot thank our customers, team members and food pantry partners enough for continuing to rise to the challenge and help us feed hungry families in the communities we serve," Co-Chairman Hank Meijer said. "It's inspiring to see this level of engagement."
The Grand Rapids, Mich.-based retailer began its Simply Give program in 2008 as a way to help local food pantries throughout the Midwest achieve their mission of feeding hungry families.
During each Simply Give campaign, which runs three times a year, customers are encouraged to purchase a $10 Simply Give donation card upon checkout. Once purchased, the donation is converted into a Meijer Food-Only Gift Card and donated directly to the local food pantry selected by the store for that campaign.
"Hunger is a problem that occurs in all of our communities, which is why the funds generated from Simply Give stay local," Hank Meijer said. "The Simply Give program gives everyone a chance to work toward ensuring no one has to go without food."
To view a video that further explains the Simply Give program, and other Meijer hunger relief efforts, please visit http://newsroom.meijer.com/meijer-simply-give-video.
About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 223 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. For more information, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer or become a fan at www.facebook.com/meijer.
Christina Fecher, 616-735-7968
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