Times Square is sometimes referred to as "The Crossroads of the World". As an important fashion hub, Chinese women consider New York as a "topnotch runway" for fashion shopping. In addition, Meili Inc. was the inspiration of Chinese fashion consumer via live streaming showed by 15 Internet celebrities.
Min'en, Demi and Maggie are one of the most powerful Internet celebrities in China, following by millions of fans. People follow their live streaming of making-up, dressing, daily life style, and etc. The first live streaming show held by Meili Inc. at Times Square came to a perfect ending.
Online broadcast of celebrities
With the growing of Internet penetration, the developing of sustainable economy, as well as the pursuing of beauty, the China female fashion consumer market has increased explosively.
Mr. Chen Qi, CEO of Meili Inc, is constructing an Eco-system centering on "Beauty" to upgrade female fashion consumer market in China. Except for the three independent Apps (Meilishuo, MOGU Street and T-World), he has built a product matrix that composed of MOGU, uni and the S.A.S (Meili Inc.'s marketing solutions team) to meet women's needs on fashion. This combined conception is called: "community + content + E-commerce".
In addition to building a platform for women, Mr. Chen Qi hopes to introduce qualified fashion brands and international fashion icons to China. Thus, the corporation Meili Inc. created two strategies called "Share to China" and "Sell to China" for Internet celebrities to demonstrate their own fashion attitude to the world. "It's easier for man to convert his interest into career such as car-racing or photography. However, it's harder for woman to work for pursuing beauty products in China." "We want people to know that knowledge and experiences show business value, it's possible for a woman to undertake her interest as career," said Mr. Chen Qi. "What our online celebrities showed is the attitude we want to share with our users, we hope to offer more opportunities to support them on what they like and what they what."
In the wake of fashion awareness in China, Chinese fashion brands keep springing up. "Our mission is to make it possible for half of the human in the world (it stands for women) to know and understand freedom and happiness," said Mr. Chen Qi.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/meili-inc-publicized-its-first-overseas-live-streaming-show-in-times-square-new-york-300298663.html
SOURCE Meili Inc.