Men From All 50 States Agree - Hair Is An Integral Part Of Guys' Identities

ENGLEWOOD CLIFFS, N.J., Aug. 16, 2017 /PRNewswire/ -- The majority of men today say the look of their hair is not only important on a regular day to day basis, but that it is also a reflection of their personal style and helps them feel more confident. This summer, Dove Men+Care Hair spoke to a diverse group of real men from all 50 U.S. states to gain insights into their hair habits and preferences and better understand how a man's hair reflects his personal identity and cultural interests.

The new Census findings captured insightful data that gives us a glimpse into how real guys feel, and think, about their hair – and will help to better explain why a guy's hair is so linked to his personal identity. The data covers every question you've ever had about men's hair, from which season guys' think their hair looks best, to the specific foods they associate with great hair. Top data points include:

Men's Hair Habits

• 60% of men named frequent washing as the key to maintaining strong, healthy hair
• More than 60% of all men style their hair every day and prefer to use hair gel, hair spray or pomade
• 90% of guys look in the mirror to fix their hair at least once a day

Men's Hair Identity

• 8 in 10 men believe their hair is a reflection of their personal style, which helps them look both masculine and professional
• 1 in 5 men have been jealous of a friend's hair and 1 in 3 men wish they had hair like their friends
• 6 in 10 men wish their hair looked both stronger and healthier

Surprising Hair Facts

• 7 in 10 men wish the man bun would go away
• Men named soccer players as the type of athletes who have the best hair
• 1 in 5 men would give up drinking for a month for stronger, healthier hair

To shed light on the 2017 Men's Hair Census, Dove Men+Care Hair partnered with W. Kamau Bell, critically acclaimed comedian and author, who has traveled the nation to dive deep into cultural topics that are rarely addressed. Bell is now applying his critical eye and light-hearted tone to explore a topic men shy away from talking about – their hair.

"I never knew guys cared, or thought, as much about their hair as I did, until reading the new Dove Men+Care Census," said W. Kamau Bell. "Hair is a big part of my identity and the Census really proves how, as a culture, guys are putting an importance on the look and style of their hair. It's been really interesting for me to explore. I was surprised that men from all walks of life held hair in such a high regard, and yet reflect their identity through hair in many different ways."

It's evident that hair is central to a man's identity, which is why Dove Men+Care created a range of wash and care products for all hair types, to help every man maintain stronger, healthier hair.

"We know from our Census data that real men across the country are almost unanimously united in how much importance they place on hair," said Piyush Jain, V.P. of Hair Care for Dove Men+Care at Unilever U.S. "Dove Men+Care understands that men have a variety of needs based on their unique hair concerns, and maintaining hair strength is at the center. The Dove Men+Care shampoos and 2-in-1s are designed specifically to address all of his hair concerns such as thinning, cleansing and scalp issues, while also making hair stronger."

Men can take better care of their hair by connecting with Dove Men+Care on www.dovemencare.com and the Dove Men+Care Facebook and Twitter pages, and by following the #DoveMenCareHair conversation on social media.

About Dove Men+Care US
Dove Men+Care is the first range of products from Dove developed specially for men.  Dove Men+Care is the #1 dermatologist recommend men's skincare brand. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove Men+Care is available nationwide in food, drug, and mass outlet stores.

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2016.

The Unilever Sustainable Living Plan commits to:

• Helping more than a billion people take action to improve their health and well-being by 2020.
• Halving the environmental impact of our products by 2030.
• Enhancing the livelihoods of millions of people by 2020.

Unilever ranked number one in its sector on the 2016 Dow Jones Sustainability Index.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com 
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa 
To connect with Unilever U.S. via Twitter follow: @unileverusa

Contact:
Benjamin Brodette/Edelman
(212) 704-4459
[email protected]

SOURCE Dove Men+Care

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