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2014

Men Vs. Women: Streaming Media Habits By Gender

Americans Doing More Streaming than "Steaming" on a Weekly Basis & They're Doing it Alone; 'Digitally Frustrated' Consumers also Cheat on Service Providers

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CULVER CITY, Calif., May 23, 2013 /PRNewswire/ --

WHAT:

M-GO™, the people-friendliest digital entertainment service, shares insight into the streaming habits of U.S. consumers and, for the first time, highlights the differences in streaming behavior across gender lines. These findings are the result of a recent national survey of 1,000 streaming media consumers commissioned by M-GO and market research company Lab42.




Streaming vs. Steaming


Overall, digital streaming continues to be on the upswing in 2013, with 84% of respondents saying that they do so at least once a week. (**Comparatively speaking, only 53% percent of Americans are "steaming it up" with their significant others with the same frequency.) Looking beyond weekly streams, further analysis reveals that 41% of men and 26% of women actually engage in the guilty pleasure of daily streaming. In fact, first-timers, regardless gender were almost evenly split (43%) in streaming alone.




Can't Get No…Satisfaction


Overall, however, both when flirting with the choice of service providers, the survey found that only a paltry 34% of respondents are "very satisfied" with their service of choice – with 81% using two or more services use two or more streaming services to get their content and needs met.                              




"In this day-and-age of people having increasingly overloaded lives, it's fascinating that streaming has become the go-to activity for relaxation and escape –even more so than sex. M-GO fielded this survey with Lab42 to better understand the habits and preferences of today's 'digitally frustrated' consumer," said Ted Hong, CMO of M-GO. "We're excited to be the kind of service that wants to partner with the people instead of prescribing their experience. Being the 'people-friendliest' digital entertainment service on the planet is more than marketing speak; it's who we are at our core. M-GO's mission is to alleviate consumers' current dissatisfaction by making their entertainment enjoyable and accessible."




New Queens of Stream


Looking at the new wave of streamers, those with less than a year of experience, women now lead the genders with 31% as compared to their male counterparts at only 20%. Women are also leading the charge in second screen viewing, being three times more likely to take in their entertainment via a mobile tablet-type of device, while their male counterparts are more likely to watch from a desktop computer.




Digital Box Office vs. Box Sets


Looking at the choice of content for first timers, consumers are split evenly at 44% between choosing movies and TV shows. Amongst all respondents, new TV shows (those still on the air) were by far the most viewed type of programming (68%), followed by new movies at 46% and older movies at 44%. A closer look at choice in content by gender reveals that men were more likely to have streamed a movie (49% vs. 40% women) while women were more likely to have streamed a TV show (52% vs. 37%).



WHEN:

The infographic will be available on May 23rd, 2013 





WHERE:

http://www.mgo.com/streaming-habits



WHO:

M-GO is the people-friendliest, new pay-as-you-go digital entertainment service that makes it easier than ever to browse, rent, buy and enjoy the broadest, newest and best selection of movies and TV shows on your screens. M-GO was created by people who love entertainment for people who love being entertained and is a joint venture between DreamWorks Animation and Technicolor. With both technology and entertainment in the company's DNA, M-GO's mission is to transform the world of digital entertainment on the viewer's terms.



** Source: The Durex® Global Sex Survey

(Photo: http://photos.prnewswire.com/prnh/20130523/LA19697-INFO)

(Logo: http://photos.prnewswire.com/prnh/20120418/LA90291LOGO-b)

Methodology
The survey was conducted by Lab42, from April 6-11, 2013, among 1000 adults in the United States, ages 25-49, who stream content online. By utilizing Lab42's unique online research platform, Lab42 reaches survey respondents while they are interacting with their preferred social networking site, social game, or social application. 

About M-GO
M-GO is the people-friendliest, new pay-as-you-go digital entertainment service that makes it easier than ever to browse, rent, buy and enjoy the broadest, newest and best selection of movies and TV shows on your screens. M-GO was created by people who love entertainment for people who love being entertained and is a joint venture between DreamWorks Animation and Technicolor. With both technology and entertainment in the company's DNA, M-GO's mission is to transform the world of digital entertainment on the viewer's terms.

About Lab42
Lab42 is a next-generation market research firm that creates surveys, compelling infographics, and insightful research that helps businesses unclutter and prioritize goals. Lab42 provides quality, accurate results with quick turnaround for small business as well as Fortune 500 companies. For more information, visit www.lab42.com

© 2013 MediaNaviCo LLC.  All rights reserved. "M-GO" is a trademark of MediaNaviCo LLC

SOURCE M-GO



RELATED LINKS
http://www.mgo.com

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