Mendocino Brewing Company Launches New Look for Their Craft Beers
The design update keeps the focus on the craft heritage of Mendocino and its Northern California classic brews and carries forward the traditional Birds of Prey theme.
UKIAH, Calif., Sept. 4, 2014 /PRNewswire/ -- Mendocino Brewing Company marks its 31st year of brewing fine craft ales with the launch of a new look for the packaging of its classic Northern California flagship craft beers, Red Tail Amber Ale and Eye of the Hawk Imperial Ale.
Photo - http://photos.prnewswire.com/prnh/20140903/142755
Photo - http://photos.prnewswire.com/prnh/20140903/142756
The vibrant new graphics incorporate enhanced versions of the classic hawk icons that beer enthusiasts have come to associate with Mendocino Brewing Company. The iconic hawks set against a new textured background will create greater shelf visibility and add value to Mendocino's craft brewing heritage. This new packaging design will shortly be extended to the other legendary brews in Mendocino Brewing's product line: Blue Heron Pale Ale, Peregrine Pilsner, White Hawk IPA and Black Hawk Stout.
"In developing this new look we were careful to build on the colors and illustrations that are instantly recognizable by our steadfast and loyal fans. We want our customers to know that we are continuing to brew the same high-quality products they have always enjoyed, now in a contemporary package," said Yashpal Singh, President and CEO of Mendocino Brewing Company.
About Mendocino Brewing Company
Mendocino Brewing Company was established in 1983 at Hopland as California's First Brewpub, and second in the United States, established after the repeal of Prohibition. The first release of Red Tail Ale in the summer of 1983 made history as one of the first craft beers brewed and distributed in California.
In 1997, on completion of their new state-of-the-art brewery, Mendocino Brewing moved operations to Ukiah, California, where they have continued to brew some of the best handcrafted beers in the U.S. To meet growing demand on the East Coast, Mendocino Brewing acquired the Old Saratoga Brewery in Saratoga Springs, New York to bring its craft beers to East Coast consumers.
Today, Mendocino Brewing continues its unwavering commitment to handcrafted legendary ales and is proud to be part of the pioneering heritage of the craft beer industry. This history and commitment is expressed in the company's new tag line: "Experience the Original; NorCal Craft Ales Since 1983." For more information, visit the Mendocino website at http://www.mendobrew.com/home.html.
Editorial Contact:
Keith Tabayoyon
General Sales Manager, West Coast
Mendocino Brewing Company
(510) 541- 9775
Email
SOURCE Mendocino Brewing Company
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