NEW YORK, Jan. 17, 2012 /PRNewswire/ -- David J. Pecker, Chairman, President and CEO of American Media, Inc. (AMI), today announced that MensFitness.com will introduce a re-vamped and re-energized website. The online companion to Men's Fitness magazine reaches young, performance-driven men by mixing fitness and nutrition content with fashion, grooming, sports as well as other editorial that comprise an active lifestyle. The brand is part of AMI's Enthusiast Group of titles, including Muscle & Fitness and Flex.
The site upgrades, which will feature both enhanced content and a redesigned format, will provide a better overall user experience and will enhance the company's already well-established position as the leading health and fitness brand for men.
By incorporating more extensive lifestyle content, Men's Fitness, the leading source for health, nutrition and fitness information, will remain the reliable and trusted voice in the health and fitness realm while broadening the content available to users.
With the redesigned website, user access will also be greatly enhanced with a new format that provides multiple points of entry for site visitors to get content. With this upgrade, various components of the website will allow for users to more easily access content that will be placed front and center. Additionally, a real-time blog will be launching at MensFitness.com that will update periodically throughout the day that will serve as a central area where everyone can contribute with commentary on subjects that are happening at the moment including news relevant to men such as training, fitness and health. Other highlights of site enhancements include a recipe tool and social features that will offer unique social sharing tools and options and comments.
Executive Vice President/Group Publishing Director Chris Scardino added, "The digital arena is becoming increasingly important in the industry to both readers and advertisers. In an effort to provide enhanced content to visitors and a better advertiser environment, our team is proud to present a new look to MensFitness.com."
About American Media, Inc.
American Media, Inc. owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI's titles include Star, OK!, National Enquirer, Globe, Country Weekly Soap Opera Digest, Soap Opera Weekly, Pixie, Shape, Men's Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI's magazines have a combined total circulation of almost 7 million and reach more than 55 million men and women each month. AMI's digital properties reach an average of 10 million unique visitors and 80 million page views monthly.
AMI also operates a Publishing Services business unit which includes Distribution Services, Inc. (DSI), the No. 1 in-store magazine sales and merchandising marketing company in the U.S. and Canada. DSI places and monitors AMI's publications and third-party publications to ensure proper displays in major retail chains and national and regional supermarket chains. DSI also provides marketing, merchandising and information gathering services to third parties including non-magazine clients. Publishing Services also provides print and digital advertising sales and strategic management direction in the following areas: manufacturing, subscription circulation, logistics, event marketing and full back office financial functions. Playboy is one of many publishers who have taken advantage of these additional services.
SOURCE American Media, Inc.