FREMONT, Calif., Feb. 25, 2016 /PRNewswire/ -- Men's Wearhouse, the go-to destination for Prom and formalwear expertise, is excited to announce they have officially established March 11 as National Promposal Day. On this day, high school students across North America can celebrate their creativity by sharing their unique and often elaborate proposals to ask each other to prom. To celebrate National Promposal Day on Friday, March 11, 2016, Men's Wearhouse has partnered with Snapchat and rising teenage digital media star, Brent Rivera.
Men's Wearhouse collaborated with Snapchat to create a custom filter that will be geo-fenced to over 18,000 high schools across the United States and Canada. Exclusively available on March 11th, this filter will give students another opportunity to celebrate the day and ask the all-important question "Will you go to prom with me?" Students who participate in National Promposal Day are encouraged to share their epic promposal experiences throughout social media by using the hashtag #NationalPromposalDay.
Men's Wearhouse has also teamed up with teen social media star and content creator, Brent Rivera, to help him pull off his ultimate promposal. Brent, best known on Vine and YouTube, exploded across multiple social media platforms with his comedic style of acting and role playing. Brent's #MyUltimatePromposal video will document his promposal to his high school senior prom date, and will debut on his YouTube channel on March 11th to celebrate National Promposal Day.
"Going to prom is the highlight of our year, but pulling off an epic promposal is part of the fun!" says Rivera.
To see the story unfold, please join us and Brent on social media:
In addition to sponsoring National Promposal Day, Men's Wearhouse is pleased to announce its 7th year of the Prom Rep Challenge. This program rewards hard-working teens by giving them the opportunity to earn points and prizes for each formalwear rental referral they provide. Eligible teens can sign up for the Men's Wearhouse Prom Rep Challenge where they can earn Instant Reward gift cards, a free tuxedo rental or suit, and cash prizes including a grand prize of $25,000. Visit menswearhouse.com/promrep for more information.
About Men's Wearhouse:
Founded in 1973 and a subsidiary of Tailored Brands, Inc., Men's Wearhouse is the largest specialty retailer of men's apparel and rental product in the U.S. with over 850 stores nationwide. Men's Wearhouse carries a full selection of suits, sport coats, slacks, formalwear, sportswear, outerwear, dress shirts, footwear and accessories in non-exclusive and exclusive merchandise brands such as Joseph Abboud, AWEARNESS Kenneth Cole, Black by Vera Wang, among others. Tuxedo and suit rentals are available at both Men's Wearhouse and Tux stores, which also offers a limited selection of retail merchandise, and Men's Wearhouse stores nationwide.
For additional information on Men's Wearhouse, please visit menswearhouse.com
About Brent Rivera:
Brent is an 18-year-old content creator from Huntington Beach, California who has amassed a loyal fan-base of 21 million followers across social media. Brent is passionate about making his fans happy and consistently creating content that is comedic and relatable. In his spare time, Brent loves to hang out with his family and friends, play hockey, wakeboard, and ski.
Director of Public Relations - Tailored Brands
Diego Louro, Diego.Louro@tailoredbrands.com
Public Relations Marketing Manager - Tailored Brands
Julie Weber, Julie.Weber@tailoredbrands.com
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SOURCE Men's Wearhouse