Merchant360 Cracks NFC at POS

SAN FRANCISCO, Nov. 5, 2013 /PRNewswire/ -- Merchant360, Inc. the global leader in payments and value add services integration at the point of sale announces the release of bi-directional NFC between enabled mobile phones and Point of Sale (POS) terminals from Ingenico and VeriFone.

(Photo: http://photos.prnewswire.com/prnh/20131105/PH10750-a )

(Photo: http://photos.prnewswire.com/prnh/20131105/PH10750-b )

This opens the door for any brand to work with the merchant to engage the consumer for more than payments at the point of sale. The solution allows for direct transfer of receipts and issuance of coupons from POS to mobile with and without payments.

Merchants and value add service suppliers can now engage consumers using open NFC standards even if their mobiles are offline. "Lack of this capability has been a significant hurdle to the global adoption of NFC," said Felix Marx, CEO of C-SAM and one of the founding members of the NFC Forum. The solution is intended to help mobile payments organizations and value add services organizations provide a better engagement at the point of sale using NFC technology.

"We have been implementing NFC solutions at POS since the mid 2000s and the most significant part of this innovation is the ability to send any structured message from the POS to the handset. It's just like tapping a poster or magazine ad with NFC," said Steve McRae, CEO of Merchant360.

Members of Merchant360's Value Add Service Network will be amongst the first to have this feature enabled. This includes value add service organizations such as StudentEdge, Sprooki, and Black Label Solutions.

About Merchant360, Inc.
Merchant360 is the leader in Point of Sale (POS) development, integration and transaction processing with specialty in mobile, EMV and NFC Solutions to support payments and value add services.

About Student Edge
Student Edge was founded in 2003, helping its members save, earn and learn via a suite of ever-evolving financial management-, jobs- and career and life decisions-centered tools. Student Edge membership rewards includes exclusive big brand discounts, accessible via some 800,000 Student Edge-branded cards in Australia. Student Edge is virtualising its membership, offers and participation in value transactions in readiness for scalability offshore.

About Sprooki
Sprooki provides Asia's largest malls and retail groups with a white-label local marketing system they can use on a daily basis to win more customers. Sprooki was launched in 2011 and the team is currently headquartered in Singapore, with solutions partners across Asia-Pacific. Sprooki's customizable local marketing platform helps malls and retail groups to reduce the time, effort and investment required in engaging, converting and analyzing mobile shoppers.

About Black Label Solutions
Black Label brings deep retail systems software expertise aimed at revolutionising the customer experience.  With 17 years of experience, we have helped retailers better service their customers with a range of innovative solutions. We have launched the first cloud enabled mobile payment application in Australia that connects web commerce, store POS and mobile to deliver the next generation of retail engagement.

Contact:

Belinda Perry, Public Relations

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Tel: +1(503)445-7039

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SOURCE Merchant360, Inc.