FRAMINGHAM, Mass., Feb. 22, 2016 /PRNewswire/ -- Mercury Media ("Mercury"), a leading performance media agency, has announced the appointments of Nicholas Nocca as Chief Executive Officer and Ari S. Milstein as Chief Financial Officer.
In his position as CEO, Nick Nocca will lead the agency's integrated media operations, providing strategic oversight for Mercury's client portfolio and charting a path for capability expansion and innovation. Nocca is a seasoned executive who comes to Mercury with more than twenty-five years of experience in direct and digital media, which have included leadership roles with Digitas, MDC Partners, and Gannett.
"Nick has established a track record of success in the agency and media business by taking a strategic, data-driven approach to client challenges," said Brendan Moore, Managing Director of Eos Partners, Mercury's largest shareholder. "His combination of strategic, operational, and leadership expertise is exactly what is required not only to build on our success, but also to identify new opportunities for growth," he added.
"We win when our clients win," said Nocca. "So our focus will continue to be on delivering superior performance, with an increasing reliance on data, technology, and advanced analytics. My top priority will be to find new and better ways to enhance the value we deliver to our clients."
In his position as CFO, Ari S. Milstein will lead Mercury's finance, accounting, administrative, IT, human resources and support teams to further accelerate the Company's growth. Milstein is a savvy and entrepreneurial executive who has led several global businesses through periods of significant top and bottom-line growth, both organically as well as via acquisition, with more than fifteen years of successful CFO experience spanning marketing services, technology and multi-location organizations. Previous to Mercury, he served in executive positions at MSLGROUP, Schwartz Communications, Adlex, Quantiva, and Switchboard.
"Moving forward, we will work collaboratively to foster a culture of continuous improvement and operational excellence with our service offerings, so we can effectively scale and capitalize on opportunities for growth with our clients in order to enhance our enterprise value for our key stakeholders," said Milstein.
ABOUT MERCURY MEDIA
Established in 1989, Mercury Media is the largest independently owned performance marketing agency in the country with offices in Boston, Los Angeles, New York, Philadelphia, Princeton, and Chicago. With deep roots in direct response, Mercury is committed to providing sophisticated, measurable, performance-based media solutions that achieve clients' brand and business objectives. Working across broadcast, digital, social and mobile media, the agency leverages data and analytics to deliver superior results.
SOURCE Mercury Media