NEW YORK, Feb. 9, 2016 /PRNewswire/ -- With dollars continuing to pour into content marketing, publishers are looking to develop better insights for their brand partners into who their content is reaching and how it is performing with their audiences. As seen with the maturity of ad formats such as display and video, surface-level metrics are only sufficient during the early stages of a format's adoption by advertisers. Entering 2016, smart publishers and content marketers want to understand how demographic data of readers such as age, gender, income, and education impacts consumption in order to best optimize campaigns.
SimpleReach, the market's leading content measurement and amplification platform, is pushing the industry forward with its newest feature: Audience Insights. Publishers now can better understand how demographic data of their readers can impact content performance in order to provide better end-to-end solutions for their advertiser partners.
Meredith Digital is SimpleReach's launch partner for Audience Insights. Meredith will use SimpleReach's audience metrics to gain insight into its sponsored content campaigns across its portfolio of premium sites, including Better Homes and Gardens, Allrecipes, Parents, Martha Stewart Living, and Shape.
"Audience Insights allows us to understand not only how many people are reading, watching, and sharing content we create for marketers, but also who's interacting with that content and why," says Matt Minoff, SVP of Digital Platforms and Strategy at Meredith Digital. "It's a much deeper level of insight that can be used to inform and optimize our content marketing campaigns, enabling us to both provide better services to our brand partners and to uncover new potential audiences."
The SimpleReach platform already delivers insight to hundreds of top publishers and marketers by measuring their content and amplifying it to reach more readers. With Audience Insights, SimpleReach is taking a major step toward helping publishers and their advertising clients better understand how their audience is engaging with their content.
"In order for content to truly take on display dollars at scale, it needs to be held at the same level of accountability," says Edward Kim, CEO of SimpleReach. "SimpleReach is arming publishers with the necessary data to help them continue to drive ROI. One of the key steps in accomplishing this is understanding who is engaging with your content. With the addition of Audience Insights, we're providing a single measurement and amplification platform so that publishers can focus on what they do best: delivering engaging content experiences. The combination of Meredith's commitment to innovation, expertise in large, branded content initiatives and the breadth of their audience made them the ideal launch partner."
SimpleReach is the standard in content measurement and amplification. As content has become the defining format for digital advertising, SimpleReach provides content creators with a platform to drive ROI at scale. Currently processing more than 10 billion content interactions daily, SimpleReach works with leading publishers such as The New York Times, Forbes, The Huffington Post and The Atlantic, Fortune 500 companies including Intel and UPS, as well as startups and mid-sized marketers. Learn more at simplereach.com or by following us at @simplereach.
About Meredith Corporation:
Meredith Corporation (NYSE: MDP; www.meredith.com) has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile, tablets and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith's National Media Group reaches a multi-channel audience of 220 million consumers monthly, including more than 100 million unduplicated American women and over 60 percent of U.S. Millennial women. Meredith is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents, Shape and Allrecipes. The National Media Group features robust brand licensing activities, including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world's top brands, including Kraft, Lowe's and Chrysler.