Meredith Selects BlogFrog Platform To Offer Automated Social Influencer Marketing Solutions To Brands Meredith and BlogFrog Help Customers Leverage the Power of Social Influencers to Connect with Millions of Consumers in Meaningful and ROI-based Ways
BOULDER, Colo., July 30, 2012 /PRNewswire/ -- BlogFrog (www.theblogfrog.com), the industry leader for influencer marketing technology, today announced that Meredith Corporation (NYSE: MDP; www.meredith.com), the leading media and marketing company serving American women, has selected BlogFrog's Influencer Marketing platform to provide value-add services to its clients. Together with BlogFrog, Meredith has rolled out several highly successful influencer marketing campaigns for Fortune 500 brand clients with scalable, content-driven programs that drive engagement with target consumers and provide a strong, measurable return-on-investment (ROI).
BlogFrog works with national brands and leading agency and publishing partners to develop best practices and technical solutions for large-scale social influencer marketing. Its Influencer Marketing platform represents a major advancement in how marketers reach target consumers, and is the first complete platform that allows brands to directly engage in the content created by social influencers – with the scale and measurement they require. Together with BlogFrog campaign specialists and the Influencer Marketing platform, brand marketers can cost-effectively execute social marketing campaigns that tap the power of social influencers, scale to millions of consumers and are supported through built-in measurement and analytics tools to gauge success and ROI.
For Meredith, BlogFrog offers marketing solutions to customers that extend beyond traditional banner advertising. Working with BlogFrog and the Influencer Marketing platform, Meredith's brand clients can identify and engage with leading social influencers at scale, and create peer-trusted content that is distributed across the web to drive target consumer traffic back to desired web properties, including corporate websites, Facebook and other digital assets. With BlogFrog, Meredith connects brands with highly targeted and engaged consumers who actively share stories, start conversations, post photos and respond to brand-sponsored content.
Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle, Allrecipes.com, Ladies' Home Journal, Fitness, More, American Baby, EveryDay with Rachael Ray and FamilyFun – along with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. It uses multiple distribution platforms – including print, television, online, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners. Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies. Meredith Xcelerated Marketing has significantly added to its capabilities in recent years through the acquisition of cutting-edge companies in digital, mobile, social, healthcare, database, and international marketing.
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BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi's Gluten Free, Horizon Organics and Random House. For more information please visit www.theblogfrog.com.