BOCA RATON, Fla., Jan. 17, 2013 /PRNewswire/ -- Award-winning full-service agency, Merit Mile, has been named Public Relations agency of record by Cincinnati-based Swapalease.com. The pioneer in facilitating car lease transfers online, Swapalease.com is the world's largest automotive lease marketplace. Merit Mile will handle all Public Relations and media outreach for the car leasing company, including strategic message development and brand positioning within automotive, personal financial and consumer markets.
Following a successful pilot project in which Merit Mile secured key media placements for Swapalease.com, the agency will be responsible for brand education and promotion among lease drivers throughout North America. With society's growing need for constant change, Swapalease.com has evolved into a leading online automotive consumer destination servicing all aspects of the automotive leasing lifecycle including education, research, pricing, assumption and lease transfer.
"Driver education is a primary business objective for the expansion of the Swapalease.com marketplace," said Scot Hall, Executive Vice President of Swapalease.com. "We will leverage the authoritative insight and deep automotive relationships Merit Mile has established to further our industry positioning."
"Our strategic Public Relations program will be designed to educate the millions of drivers who may not know about the option of escaping their lease contract early," said Mark Reino, CEO of Merit Mile. "Swapalease.com is a key component to Merit Mile's growth in the automotive sector, where the agency has developed strong relationships with industry media and has developed creative advertising campaigns for leading automotive brands."
Merit Mile will work closely with Swapalease.com's executive team to further expand brand positioning in front of car lease drivers interested in learning about the option of exiting a lease prior to the completion of the contract.
Headquartered in Cincinnati, Ohio, Swapalease.com is the world's largest automotive lease marketplace and the pioneer in facilitating lease transfers online. More specifically Swapalease.com matches individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use Swapalease.com's safe online system to contact the prospective seller and close the deal. For more information about Swapalease.com or how to exit your lease early, call 866-SWAPNOW or visit www.swapalease.com.
About Merit Mile
Headquartered in Boca Raton, Fla., USA, Merit Mile is an award-winning full-service communications agency focused on helping its client partners create business momentum and accelerate growth. Executing marketing strategies across web, traditional advertising, and public relations disciplines, Merit Mile works with consumer and business-to-business brands, from startups to multinationals, in the Americas, Europe, Australia and the Pacific Rim. The firm's indisputable differentiator is a proprietary marketing and PR measurement platform, branded as Merit Mile Metrix, designed to empower and measure campaigns in analytical fashion and across all disciplines. For more information about Merit Mile, please visit www.MeritMile.com or call +1-561-362-8888.