SAN FRANCISCO, June 20, 2017 /PRNewswire/ -- Metadata (http://www.metadata.io), the leader in intelligent B2B demand generation, has been awarded a patent for its methods that generate ideal, opt-in business leads using highly targeted advertising campaigns. The patent, US9665885B1, is the first awarded to Metadata, representing a significant milestone for the company.
Metadata was founded in 2015 with the mission to give businesses greater insights into their current prospects and easy to implement micro-targeting strategies for prospective new customers. Metadata's patented methods were developed and refined from years of research, testing and hands-on engagements with B2B companies.
"Today's B2B marketers are continuously looking for new and better ways to reduce customer acquisition costs while increasing sales pipelines and customer conversion rates," says Gil Allouche, CEO and Founder of Metadata. "Our platform delivers on this promise with its proven implementation of Account Based Marketing. This patent further strengthens our position as an innovation leader with one of the most advanced, effective and differentiated ABM solutions available on the market today."
Metadata provides a unified and now patented solution for Account Based Marketing. Using machine learning and artificial intelligence, Metadata builds active personas by statistically analyzing qualified leads from the customer's own CRM and marketing automation platforms while enriching that data with hundreds of third-party data signals. Lists of new look-alike prospects are generated by pulling matches from a database of hundreds of millions of business contacts built with data from partners including InsideView, HG Data, FullContact, Leadferret, Datanyze, Leadsift and others. The new qualified prospects are then matched with targeted and tested advertising campaigns on display and social channels, generating 100% opt-in leads with increases of 50% or more in lead to opportunity conversion.
Metadata provides a closed-loop Account Based Marketing solution that amplifies marketing campaigns with opt-in qualified leads. Metadata's patented technology uses and enriches historical sales data, builds profiles of ideal customers (both company and persona) and then orchestrates the process of accelerating existing opportunities and targeting net new accounts. Metadata clients include Cisco, Mulesoft, Payscale, Infoblox and others.
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SOURCE Metadata, Inc.