SAN FRANCISCO, Jan. 25, 2017 /PRNewswire/ -- Metadata, developer of an intelligent demand generation platform for B2B companies was selected as a finalist in the Smart Data category for the ninth annual SXSW Accelerator competition. The accelerator is the marquee event of South by Southwest® (SXSW®) Conference and Festivals (March 10-19, 2017) Startup Village®, where leading startups from around the world showcase some of the most impressive new tech innovations to a panel of hand-picked judges and a live audience. Out of the more than 500 companies who applied to present at SXSW Accelerator, Metadata was selected out of 50 finalists in ten different categories.
The two-day event will be held the first weekend of SXSW Conference and Festivals, Saturday, March 11 through Sunday, March 12, on the third floor of the Downtown Austin Hilton. The pitch competition will then culminate with the SXSW Accelerator Awards Ceremony on Sunday evening, March 12, where winning startups from each category will be announced and honored. The Accelerator competition will feature finalists across the following ten categories: Augmented and Virtual Reality, Enterprise and Smart Data, Entertainment and Content, Health and Wearables, Innovative World, Payment and FinTech, Security and Privacy, Social and Culture, Sports, and Transportation.
"We're honored to have been selected to present at this year's event," remarked Metadata CEO Gil Allouche. "This represents a great opportunity for us to demonstrate how targeted advertising is used as a better, more intelligent way to grow a company's Marketing Qualified Leads."
Metadata has developed and patented an intelligent demand automation platform that optimizes marketing spend across advertising channels and reduces customer acquisition costs by generating and targeting new pipelines of qualified prospects. Using machine learning and artificial intelligence, the platform platform automatically generates buyer personas and target accounts lists based on existing customers by combining first-party data from internal CRM (e.g. Salesforce), marketing automation platforms and hundreds of third-party data signals. Lists of new 'look-alike' prospects are generated by pulling matches from a database of hundreds of millions of business contacts built with data from partners such as ZoomInfo, FullContact and many others. The new, qualified, prospects are then matched with targeted advertising campaigns on display and social channels.
"SXSW Accelerator has hosted some of the most innovative startups over the eight years we've held our competition. These companies have gone on to capture the attention of investors and leading technology companies worldwide. 71 percent have received funding in excess of $3.1 billion, while 14 percent were acquired," said SXSW Accelerator Event Producer Chris Valentine. "Out of the hundreds of applicants, we have identified 50 finalists to present. Everyone with SXSW Accelerator is proud to support startups that are on the forefront of solving some of today's biggest challenges through technology."
For more information about SXSW Accelerator and to view the complete list of finalists, visit the following site:http://www.sxsw.com/interactive/awards/accelerator.
Metadata was founded in 2015 by Gil Allouche and Yan Manevich. Metadata fuels your marketing campaigns with opt-in marketing qualified leads using patent-pending technology that taps into your CRM data to automatically analyze and map your target persona. Metadata then uses look-alike modeling to target relevant prospects to optimize your paid media spend and boost conversion rates by 3-5X. Among our featured customers are Uservoice, Mulesoft, Cisco, Infoblox, Aerospike, Lightbend and others.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2017 will take place March 10-19, 2017.
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SOURCE Metadata Software, LLC