Allowing Consumers to Maintain OE Style with New Technology

HOLLY HILL, Fla., Oct. 20, 2011 /PRNewswire/ -- Metra Electronics recognized consumer's needs to maintain their OE style look and feel, yet enjoy the newest options to allow use of lifestyle electronics. To meet this need, Metra partnered with a multimedia manufacturer to begin developing exact "fit-in" models that could be sold as model specific with the in-demand features that consumers want: OE Style Direct Fit Mobile Multimedia Entertainment Systems product line is the answer. Come see this new line at SEMA Booth # 11627.

(Photo: http://photos.prnewswire.com/prnh/20111020/NY90741)

This new category of products has evolved over the past several years. Navigation, iPod® connectivity, multimedia connectivity, hands free Bluetooth® and more are now possible with OE Style Direct FIT Mobile Multimedia Entertainment Systems. With this new line, the investment is less than the vehicle manufacturer's package options.

The manufacturer of the OE Style Direct Fit product line employs over 1000 people of various disciplines. They have become a leading manufacturer of in-car electronics, providing products on a worldwide scale under contract to many well-known brands. They build model specific for North America in cooperation with Metra.

Metra is able to incorporate their vast knowledge base of vehicle fit and operations to ensure that the OE Direct Fit models fit right the first time and will provide the features and performance of a top brand product.

ABOUT METRA

Metra Electronics has been the world leader and "The Installer's Choice™" for vehicle installation kits and electronic accessories for over 65 years. Headquartered in Florida, Metra Electronics strives to create innovated, high quality products to satisfy and astonish our customers. Metra's brands include: Axxess™, Tsunami™, The InstallBay™, Shuriken™, Raptor™, Ballistic™, Ethereal™,  Audio Solutions™, and OE FIT™. For ordering information and pricing, visit Metra Electronics online at metraonline.com or call 800.221-0932.

For more information regarding the content of this press release, please contact:
Name: Sales
Phone: 800.221.0932
Web Site: metraonline.com

SOURCE Metra Electronics Corp.

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