NEW YORK, March 31, 2014 /PRNewswire-USNewswire/ -- The Digital Place-based Advertising Association (DPAA) announced today that the Metropolitan Transportation Authority (MTA) has joined the association. New York City Transit, the division of the MTA that operates the subways and buses, is in the process of rolling out more than 140 ad-supported, On the Go interactive digital travel information screens in subway stations in Manhattan, Brooklyn, the Bronx and Queens.
Paul Fleuranges, senior director, corporate & internal communications, MTA, said, "We are hoping this digital screen initiative will become a strong revenue source for us since our other digital assets have performed very well. We are joining DPAA because the better informed we are about the digital place-based industry, the more effective our initiative will be. The DPAA is helping to grow the industry by its close work with advertisers and agencies, and we look forward to becoming actively involved in DPAA events and gaining further insight into the industry's best practices."
Barry Frey, president and chief executive office, DPAA, said, "MTA's ambitious initiative speaks to the emergence of digital place-based media as a powerful vehicle to reach consumers on their daily journeys. We look forward to providing MTA with our broad range of support services as a means of helping them build a robust and successful network."
Membership in DPAA encompasses numerous benefits, including access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; conference and publication discounts; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the "Video Everywhere" conversation and marketing campaign; and more.
About the MTA
The Metropolitan Transportation Authority is North America's largest transportation network, serving a population of 15.1 million people in the 5,000-square-mile area fanning out from New York City through Long Island, southeastern New York State and Connecticut.
MTA subways, buses, and railroads provide 2.62 billion trips each year, the equivalent of about one in every three users of mass transit in the United States and two-thirds of the nation's rail riders. The MTA's bridges and tunnels carry more than 280 million vehicles a year – more than any bridge and tunnel authority in the nation.
A public-benefit corporation chartered by the New York State Legislature in 1965, the MTA is governed by a 17-member board. Members are nominated by the Governor, with four recommended by New York City's mayor and one each by the county executives of Nassau, Suffolk, Westchester, Dutchess, Orange, Rockland and Putnam counties. (Members representing the latter four cast one collective vote.) All board members are confirmed by the New York State Senate.
Founded in 2006, the Digital Place-based Advertising Association (DPAA) represents leading digital placed-based networks by promoting their integral role in the "video everywhere" ecosystem. On behalf of its members, DPAA fosters collaboration between agencies and digital place-based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place-based advertising. Digital place-based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. For more information please visit www.videoeverywhere.com.
Mark Braff (for DPAA)
Braff Communications LLC
SOURCE Digital Place-Based Advertising Association (DPAA)