MEXICO NAMED MIPCOM 2014 COUNTRY OF HONOUR PROMEXICO PARTNERS WITH REED MIDEM FOR MIPCOM FOCUS ON MEXICO

CANNES, France, Oct. 10, 2013 /PRNewswire/ -- Reed MIDEM today announces that Mexico has been named MIPCOM 2014 Country of Honour. Organised by Reed MIDEM, MIPCOM 2014 will take place in Cannes, 13-16 October 2014.

The Country of Honour programme is organized in partnership with PROMEXICO, the government agency which supports Mexican exports internationally and is in charge of attracting investment in the country. MIPCOM will organise a dedicated focus on Mexico's vibrant television, film and digital media industries. The focus will feature high-level conferences, screening showcases, co-production matchmaking and Mexican-themed networking events. The MIPCOM 2014 Country of Honour protocol was signed in Cannes, October 10, the closing day of MIPCOM 2013, by Reed MIDEM's Entertainment Division Director, Jerome Delhaye and PROMEXICO's CEO, Francisco N. Gonzalez Diaz.

The Focus on Mexico will launch at MIPTV 2014 (April 7-10, 2014) and will extend through MIPCOM 2014. It will showcase Mexico's vibrant television and film production industry with the aim of providing the world's entertainment executives with the opportunity to discover the country's rich content offering across fiction, documentary, factual, formats, animation, digital media and all forms of kids content. In addition, presentations and discussions will highlight co-production funding incentives and location scouting throughout Mexico.

Mexico is the largest Spanish-speaking country in the world, and the largest producer of Spanish-language content, which is viewed by more than one billion people in 100 countries.

Laurine Garaude, Director of Reed MIDEM's Television Division said, "PROMEXICO's support for the Country of Honour initiative reflects Mexico's commitment to developing its entertainment industry across the global market."

"Mexico's recognized talent, as well as very competitive costs, high-quality infrastructure, natural wonders, world-renowned hospitality, attractive market, proximity to key international spots and generous incentives, has turned our country into the industry's destination of choice," commented Francisco Gonzalez Diaz, CEO of PROMEXICO. "This is why we are absolutely thrilled with the announcement of Mexico as the next Country of Honour of MIPCOM in 2014. This event is the world´s greatest international tv and film market event. We are delighted to showcase why Mexico is becoming such a sweet spot in this industry."

About Sobre ProMexico – ProMexico is the Mexican Government institution in charge of strengthening Mexico's participation in the international economy. With this objective in mind, the institution supports the export activity of companies established in the country and coordinates actions to attract foreign direct investment to national territory. www.promexico.gob.mx

About MIPCOM – MIPCOM is the year's most anticipated global market for entertainment content across all platforms. Each Autumn, the industry's international heavy hitters – from TV and film – converge in Cannes to create a new world of entertainment. MIPCOM turns every moment into an opportunity, transforming four days of meetings, screenings and conferences into deals – from blockbuster programming to ground-breaking partnerships. And the children's entertainment industry gets an early start at MIPJunior, where key international buyers, sellers and producers gather to present, discover and screen content at the world's showcase for kids programming.
Please visit www.mipcom.com

SOURCE Reed MIDEM



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