MGA Entertainment and Little Tikes Hit Grand Slam Home Run as Top Retailer Toys 'R' Us® Presents All-Star Toy Companies With 'Vendors of the Year 2010' Awards

VAN NUYS, Calif., Feb. 22, 2011 /PRNewswire/ -- MGA Entertainment announced today that both Little Tikes and MGA Entertainment have been named "Vendors of Year" by the world's largest toy retailer, Toys "R" Us®.  In a ceremony held at New York Toy Fair 2011, the companies were handed the awards 'double play', chosen by Toys "R" Us® toy buyers around the world, in recognition of MGA and Little Tikes' commitment, dedication and attention to helping Toys "R" Us® be the worldwide resource for kids, family and fun.

"To have both Little Tikes and MGA Entertainment be selected as 2010's MVP's by the #1 toy retailer in the world is a wonderful honor," said Isaac Larian, President and CEO of MGA Entertainment. "We are very proud of these accolades, entirely achieved by the efforts of MGA and Little Tikes employees worldwide, and will strive to even higher achievements in 2011."

About MGA Entertainment, Inc.

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Moxie Girlz™, BFC, Ink. ™, Rescue Pets® and Zapf Creation®. The Company is continuing its tradition of creating imaginative doll brands for girls. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.moxiegirlz.com, www.moxieteenz.com, and www.bfcink.com.

Susan Hale

MGA Entertainment

818/221-4326 shale@mgae.com



SOURCE MGA Entertainment



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