2014

MGA Entertainment Unveils New Additions to Its Growing Toy Portfolio at the 2014 American International Toy Fair Industry Giant Continues to Redefine Playtime With New Creative, Innovative and Whimsical Toys

NEW YORK, Feb. 11, 2014 /PRNewswire/ -- MGA Entertainment, the country's largest, independently owned toy company, is introducing new additions to its family of leading, fun-creating brands at the 2014 American  International Toy Fair. The company will shine the spotlight on its spring line-up for the Lalaloopsy™, Mooshka™, Moxie Girlz™, and Little Tikes® families.

Lalaloopsy™, one of the country's most popular doll brands, is getting even cuter and bubblier in 2014.  The Lalaloopsy™ portfolio currently features over a hundred colorful and whimsical dolls and is one of the top rated shows on Nick Jr. Each Lalaloopsy™ doll comes with a playful pet and a unique personality.

  • Lalaloopsy Babies
    Meet the newest additions and rediscover the original characters Crumbs Sugar Cookie™, Pillow Featherbed™, Jewel Sparkles™ and Mittens Fluff 'N' Stuff™ as soft, adorable babies.
  • Lalaloopsy Bubbly Mermaids™ 
    Lalaloopsy Bubbly Mermaids™ Pearly Seafoam™ and Ocean Seabreeze™ are perfect for bubbly fun in and out of the water! Fill her hair with bubble solutions and squeeze her tail to watch the bubble hair grow. Each doll comes with an adorable pet octopus.

Mooshka celebrates the power of friendship and each soft, huggable doll comes with an e-book and unique story.

  • Mooshka Fairytale  
    One day a group of paper doll friends joined hands and through the power of friendship, sprung into sweet, huggable girls called Mooshka™. The Mooshka™ girls are now throwing a party and all their fairytale friends are invited. Meet the newest additions Princess Palia™, Ballerina Casia™, Mermaid Sonia™ and Fairy Ina™. Adorned with shimmering tulle dresses, colorful soft ribbons, and lace crowns, these soft, huggable dolls have Velcro® hands which are perfect for holding hands with their friends.

The Moxie Girlz™ are best friends who play, learn and laugh together. Each has her own personality and story and embodies sweetness, happiness and playfulness.

  • Moxie Girlz™ Poopsy Pets™ 
    The Moxie Girlz™ are adding magical four-legged pals to its circle of friends. Avery™, Lexa™, and Kellan™ each come with their own Poopsy Pet that "poops" jewels, glitter or rainbows!

Little Tikes®, a pioneer in children's products since 1969, creates those wondrous moments that connect parents and their children with a large portfolio of products that promote the mental, emotional and physical well-being of kids everywhere.

  • Little Tikes® Cozy Coupe® Activity Walker  
    A walker, bouncer, and activity center all in one!  The Cozy Coupe® Activity Walker is the perfect "first car" for every future Cozy Coupe® driver and features sounds and music on the steering wheel for interactive play.
  • Little Tikes® Tunnel 'N' Dome Climber 
    This versatile igloo-shaped climber features multiple play patterns! The dome-shaped climber features various size holes for easy or challenging climbing play. The large climbing surface also encourages multi-child play and includes cozy hiding spots.
  • Little Tikes® Touch 'N' Go Racer™  
    Touch 'N' Go Racers are battery-operated vehicles that are controlled by your touch. A simple swipe can rev the engine, sound the horn, or send your racer speeding on its way!
  • Little Tikes® Cozy Coupe® Wagon 
    The iconic Cozy Coupe® is now available as a cute and fun wagon! The wagon comfortably seats two children and features two molded-in cup holders.
  • Little Tikes® Storage Art Desk 
    This fun, modern Storage Art Desk offers an organized space where kids can let their creativity flow. The Art Desk features clever storage solutions including removable trays and can be used as a drawing surface or converted to an easel.
  • Little Tikes® Activity Garden™ Turtle Popper 
    The little frogs "hop" and "pop" inside the turtle shell as children push, and the turtle's head moves from side to side and encourages infants to walk.

"At MGA, we thrive to be different and introduce products that redefine play patterns and engage children's imagination," said Isaac Larian, CEO of MGA Entertainment. "Our new additions are natural extensions of our current brand families and are infused with creativity, imagination and fun."

About MGA Entertainment

MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Bratzillaz™, Novi Stars™, Moxie Girlz™, Mooshka™, and Zapf Creation®. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.bratzillaz.com, www.novistars.com, www.moxiegirlz.com, and www.mooshka.com

 

SOURCE MGA Entertainment



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