Michael Kushner, VP Digital Media Strategy, UBM Studios, to Discuss Digital Events as Part of a Successful Communications Strategy at a UBM Conferences Three Part Webinar Series

Event to Take Place Live from London Stock Exchange on May 29, 2012 at 11:00 a.m. UK time

May 23, 2012, 11:00 ET from UBM Studios

CHICAGO, May 23, 2012 /PRNewswire/ -- UBM Studios, the global leader in digital events, environments and communities, today announced that Michael Kushner, VP Digital Media Strategy, will participate on a UBM Conferences three part webinar series entitled "Harnessing online events as part of a successful communications strategy" that will take place live from the London Stock Exchange on May 29, 2012 at 11:00 a.m. UK time.

"Businesses of all sizes and across all sectors around the world are turning to digital events to satisfy the changing needs of customers.  I'm looking forward to helping attendees understand the core challenges of event management as a successful part of their communications strategy," said Kushner. 

The webinar series includes:

  • The session "Understanding, developing and monetizing online events" will begin at 11:00 a.m. UK time.  It will cover what a digital event is and the difference between webinars, webcasts, hybrids and virtual formats; how to successfully develop an online event from content to marketing, execution and follow up and how it is different from a live event; how to ensure an online event environment and experience suit an organization's communication challenge and desired audience; how to identify to monetize online events and measuring return on investment; how online events fit within part of a wider marketing program; and how to engage employees to create and contribute to online content channels.
  • The session "Satisfying the needs of key investors and stakeholders" will begin at 11:30 a.m. UK time.  It will cover how to choose software solutions and physical environments that accommodate the stakeholders; how to use pre-existing technologies and environments to launch an online event; how to understand how to reduce operational risk when working on online events; and how to work within security, privacy and access control parameters to protect sensitive stakeholder information.
  • The session "Exploring the potential of online events for accreditation and training" will begin at 12:00 p.m. UK time.  It will discuss whether or not bespoke eLearning platforms are outdated; if all training is suitable for online events or if face-to-face interaction is the best choice; how to assess what valuable content should look like for effective online training courses; how to understand how to track attendees; and how to integrate online training with Learning Management Systems (LMS).

Lindley Gooden, Managing Director, Greenscreen, will host the webinars.  Panel participants include:  Barney Brown, Commercial Director, WorkCast; Sourabh Kothari, Senior Manager, Online Events, Cisco Systems; and Kerry Chapman, Regional Director - Industry Marketing, Tata Consultancy Services.

Kushner has held various sales and business development positions at companies such as Forbes, Inc., The Nielsen Company and Reed Elsevier, where he oversaw the streaming media business and the development of interactive digital content platforms. He also pioneered live editorial webcast series, the capturing and repurposing of content from physical conferences and trade shows and has developed numerous branded Virtual events and Expos. At UBM Studios, Michael works with both internal and external clients in the development of integrated media strategies using next-generation digital business solutions.

For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or max.gerstein@ubm.com

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About UBM Studios (www.ubmstudios.com)
UBM Studios is the global leader in digital events, environments and communities.  UBM Studios creates powerful and intuitive digital communities that help organizations connect, educate and engage with audiences to capitalize on growth opportunities.  UBM Studios provides marketing-as-a-service (MaaS) for digital interactions and delivers the right content to the right audience with the right user interface.  UBM Studios is part of UBM Connect -- which provides marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect is a UBM plc company (UBM.L).

For additional information on UBM Studios, visit www.ubmstudios.com.

About UBM
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,634 staff in more than 31 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

For more information, go to www.ubm.com; follow us at @UBM_plc to get the latest UBM news.

Michele McPhail
UBM Studios
773 687 4321