BOCA RATON, Fla., Feb. 18, 2013 /PRNewswire/ -- Michael Lohan has engaged the South Florida PR firm TransMedia Group and its "Spin Man" author/founder Tom Madden to publicize and co-write his soul-scorching memoir "I'm Not Your Daddy Dearest . . . If I Can Turn My Life Around, So Can You."
According to Madden, publicity for the upcoming book will focus on turning points in Lohan's tumultuous life, including his rise from drug-addiction and imprisonment to a Bible-quoting minister, drug interventionist and successful businessman.
Lohan told Madden a big one came "one hell-bent night when miraculously the fog lifted and God pulled me from my wrecked car and mangled life before it exploded, and now I pray Lindsay will find hers."
Lohan gets tons of publicity in the entertainment arena, but much of it casts him in the role of errant dad and titular head of America's most dysfunctional family.
A recent cover story in The New York Times Magazine ("How To Catch A Falling Star") was yet another piggyback ride on actress Lohan's career descent and jumbled life with the public's insatiable-interest fueling her notoriety, said Madden. While voyeuristically readable, the article takes some unfair glancing lows and character swipes at her father.
"So much of the press Lohan receives misfires as it characterizes him as "a drug-abusing, felonious stock trader" as opposed to the decent, honorable guy I know," Madden said. "Readers of his tell-all memoir will meet a very different Michael Lohan--the real one."
Our publicity will show Lohan cares about his daughter, how he battled his own addiction and today helps others to stay clean as he has been for years. And yes, he's served time for his white collar crime, but today won't step one inch out of line for he has paid his dues, learned his lesson, grown as a man.
Often he pleads in interviews for a judge to order his falling-star daughter into a six-month drug detox/rehab program, which he believes she desperately needs.
Yes, people change, but sometimes get encapsulated from clips about past mistakes which live forever on Google or the archives of New York Times Magazine, so hopefully his memoir will prove redemptive, said Madden.
Media contact: Adrienne Mazzone 561-750-9800 x210; firstname.lastname@example.org.
SOURCE TransMedia Group