Michael Todd Announces Partnership with Exclusive Product Launch in ULTA Beauty Stores Nationwide
PORT ST. LUCIE, Fla., April 6, 2015 /PRNewswire/ -- Today, beauty and science collide with Michael Todd, an organic based beauty brand focusing on groundbreaking innovation — with the official announcement of their launch into ULTA Beauty online at ULTA.com, and in stores nationwide April 19, 2015. Michael Todd begins rolling out multiple products from their skincare and tools line, including an exclusive model made specifically for the beauty retailer.
"ULTA Beauty is committed to continuing to offer our guest the best in beauty innovation," said David Kimbell, ULTA Beauty Chief Marketing and Merchandising Officer. "The Michael Todd line of at-home beauty tools is a great example of the type of brand partner we look for to make sure we provide our guest with a distinctive and powerful shopping experience."
This launch will include two top sellers—the Soniclear, the world's first Antimicrobial sonic skin cleansing system, and the Eye Eraser, a hydrating serum infuser with 3-in-1 delivery technology. The Soniclear will come in a new and vibrant spring inspired pattern called, Foxy Floral, which will include Michael Todd's coveted complementing skincare products. The Eye Eraser will be sold as a duo, conveniently paired with the desired Intensive Eye Treatment.
"We are thrilled to announce our partnership with ULTA Beauty along with our first ever exclusive collections," says Lewis Hendler, Founder of Michael Todd. "We have found the perfect home with ULTA for the Michael Todd brand—allowing us to stay true to our mission, creating the most effective, result oriented products for women to experience right at home."
Founder of Michael Todd, Lewis Hendler, who also co-founded SCUNCI International, one of the world's best-known hair accessory brands, goal was to create a skincare brand that combined organic ingredients with anti-aging properties and blemish fighting components to achieve highly effective skin care products without potentially harmful additives. The Michael Todd line has earned acclaim for their most notable beauty tool, the Soniclear. Brush heads are treated with LIFE® antimicrobial product protection, allowing the brushes to kill bacteria around the clock, rather than collecting it.
Additional to the Soniclear and Eye Eraser, a select line of Michael Todd skincare will be available online including fan favorites such as the Honey and Oat Cleanser, Jojoba Charcoal Scrub, and Ageless Face and Neck Cream. Michael Todd's philosophy of keeping it simple applies to all products under the brand: no added water, no parabens or triclosan, phthalates, or sulfates. No mineral oil, artificial color or synthetic fragrance, and no animal testing. This spring Michael Todd will bring ULTA beauty guests a step closer to organic solutions for healthy and radiant skin.
Select Michael Todd beauty tools and skincare products will be available online at ULTA.com on April 6, 2015 and in ULTA Beauty stores nationwide April 19, 2015 with additional products to follow into summer.
About Michael Todd
The goal behind Michael Todd's line of sophisticated beauty tools and skincare is to represent a synergy between science and the certified Organic plants and fruits used within the product, all made in the USA. Ultimately, resulting in an unsurpassed skin care and beauty regimen experience that enhances and protects the skin for years to come.
Find us online at: www.MichaelToddUSA.com
Instagram/Twitter: @MichaelToddUSA
About ULTABeauty
ULTA Beauty is the largest beauty retailer in the United States and the premier beauty destination for cosmetics, fragrance, skin, hair care products and salon services. Since opening its first store 25 years ago, ULTA Beauty has grown to become the top national retailer providing All Things Beauty, All in One Place™. The company offers more than 20,000 products from over 500 well established and emerging beauty brands across all categories and price points, including ULTA Beauty's own private label. ULTA Beauty also offers a full-service salon in every store featuring hair, skin and brow services. ULTA Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading ULTAmate Rewards loyalty program. As of January 31, 2015 ULTA Beauty operates 774 retail stores across 47 states and also distributes its products through its website, which includes a collection of tips, tutorials and social content. Find us online at: www.Ulta.com
MEDIA CONTACT: Michele Angeloni / Azione PR / (323) 462-6600 / [email protected]
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SOURCE Michael Todd
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