Michela Rigucci Debuts at New York Fashion Week

Italian Shoe Brand Unveils Latest Virtual Retail Technology

Feb 25, 2016, 14:15 ET from Michela Rigucci

NEW YORK, Feb. 25, 2016 /PRNewswire/ -- The name Michela Rigucci is synonymous with exquisite style and remarkable quality across Europe, honoring the 'Made in Italy' heritage and now the luxury brand is making waves in the U.S. after a spectacular debut at Malan Breton's highly regarded show for New York Fashion Week.

After seeing her perform on "Premium Lounge," Michela Rigucci's co-founders approached Billboard Recording Artist, Consuelo Vanderbilt Costin, to serve as Brand Ambassador for the company's U.S. launch. This was a strategic move that has paid huge dividends. Malan's show was the perfect fit, as both designers exhibit immense talent at creating unique and stunning designs, and even use some of the same rare materials. The hit show was the third most talked about on Twitter after Rihanna and Kanye, and was featured in media outlets around the globe.

Michela Rigucci certainly left her 'footprint' on the catwalk, and celebrities like Ariana Grande, Camille Grammer and her daughter Mason have all been spotted wearing her unique designs, which are easily identifiable by the signature royal purple soles accented with Swarovski Crystals.

Hot on the heels of Malan's show, Michela Rigucci will be featured on February 29th at an exclusive tea party hosted by Consuelo Vanderbilt Costin and Tracy Stern for famed designer Gemma Kahng's new collection. The private event will also serve as Michela Rigucci's first U.S. trunk show, where guests can explore the latest styles and experience the patented technology that makes the shoes so comfortable.

The brand brings more to the table than style and comfort and aims to revolutionize the way we buy shoes, using innovative 3D technology to take virtual retail to new heights. 

With their proprietary Virtual Boutique, customers choose their favorite styles and customize shoes by selecting materials, colors and accessories. A scanner records the size and shape of the customers' feet, enabling the company to fully custom craft a pair of shoes, 100% made in Italy, and deliver them directly to the shipping address. Measurements are stored for future purchases, so customers can order bespoke shoes from virtually anywhere in the world.  

Michela Rigucci may have discovered the key to high-fashion shoes people can walk in. Find out more information at www.michelarigucci.com.

For press information please contact R. Couri Hay CP.R.
T: 1-212-580-0835 E: mimi@rcourihaycpr.com

 

SOURCE Michela Rigucci



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http://www.michelarigucci.com