NEW YORK, March 22, 2016 /PRNewswire/ -- MWWPR (mww.com) today announced that Michelle Gordon has joined the global independent firm as senior vice president, research and insights. Gordon has more than 18 years of experience in research, public relations and media across a broad spectrum of consumer segments and brand categories. In her new role, she will oversee thought leadership, audience and category trend analysis, insights and agency-wide measurement.
"Michelle is an accomplished public relations professional with a sophisticated understanding of how research and strategy drives the development and execution of communications programs," said Michael W. Kempner, president and CEO. "Michelle's background in earned and paid media combined with her unique approach to content creation will be key for the development of successful integrated campaigns that are supported by data and driven by insights."
Gordon joins MWWPR from Horizon Media, where she was vice president, director of consumer insights, responsible for insight generation and strategic planning for entertainment accounts including The History Channel, Lifetime and A&E.
Prior to Horizon Media, she led insights and strategy at Catalyst, where she focused on accounts including SUBWAY, Dick's Sporting Goods and Courtyard by Marriott as well as new business initiatives. Gordon also served as consumer insights director at MediaCom, research director at Cosmopolitan, and worked at GlaxoSmithKline.
At MWWPR, Gordon will report to Alissa Blate, executive vice president, global brand marketing and communications.
MWWPR is one of the world's top independent public relations agencies with a global network of eight offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPR's expertise spans Consumer Brands, Technology, Corporate Communications and Reputation Management, Sports & Entertainment, Luxury Lifestyle, Public Affairs, Crisis Communications, LGBT and Wellness & Nutrition.
With dedicated insights, strategy, data and analytics, social media, creative and technology teams, MWWPR ensures that clients Matter More™ to the stakeholders who matter most. MWWPR's Matter More™ approach has been recognized by numerous, top industry awards. In 2015, MWWPR was honored with a gold at the American Business Awards for "Company of the Year," and 2014 accolades include the Global SABRE Award, "PR Agency of the Year" and "Company of the Year" by the International Business Awards, as well as "Top Places to Work in PR."
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