2014

Michelob Golden Light Draft Offers Lake-themed Prizes With the 'Golden Can' Scavenger Hunt

ST. LOUIS, May 25, 2012 /PRNewswire/ -- Michelob Golden Light Draft is celebrating summer with a challenge to adult beer drinkers to find one of 2,500 "Golden Cans" scattered in packages throughout participating states*.

Now through August 5, 2012, adults ages 21 and older will have the chance to win an array of lake-themed prizes – including grills, beach chairs and towels – if they find one of the Golden Cans inside marked 24-can packages of Michelob Golden Light Draft.  Adults can claim their prize by entering the promotion code found on the bottom of winning Golden Cans at www.TheGoldenCan.com.  Of the 2,500 people who discover a Golden Can this summer, five grand prize winners will be randomly selected on or about August 6, 2012 to receive a Sea Doo 130 GTI Waverunner.

"For many adult drinkers, the highlight of summer is spending their days relaxing at the lake with friends," said Ryan Moore, vice president, premium lights.  "Michelob Golden Light Draft is already a staple of summertime refreshment, but we're taking the lake experience to the next level by providing 2,500 drinkers the summertime essentials they need to have the perfect outing."

For official rules for the Michelob Golden Light Draft Golden Can sweepstakes visit www.TheGoldenCan.com.

About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.7 percent share of U.S. beer sales to retailers.  The company brews Budweiser and Bud Light, two of the world's largest-selling beers.  Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer.  Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years.  The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo.  For more information, visit www.anheuser-busch.com.

*No Purchase Necessary.  Open to IA, IL, MI, MN, NE, ND, SD & WI residents 21+.  Ends 8/5/12.  To play w/o purchase, hand print your name, address and age on a 3" x 5" card and mail to: Michelob Golden Draft Light Golden Can Instant-Win Game Piece Request, P.O. Box 750502, El Paso, TX 88575-0502.  Requests must be received by 7/16/12.  Requests will be honored while supplies last.  Limit one game piece request per envelope.  Prize claims are subject to eligibility and verification.  Prize claims must be received by 2:59:59 p.m. CDT on 8/5/12.  See Official Rules at www.thegoldencan.com.  Void where prohibited. 

For more information, contact:
Phillip Cleveland, 314-577-9637
phillip.cleveland@anheuser-busch.com

SOURCE Anheuser-Busch



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