NEW YORK, June 15, 2017 /PRNewswire/ -- Michelob ULTRA, the superior light beer that champions living an active and balanced lifestyle, is celebrating dads this Father's Day by introducing #ULTRAdad, a call-to-action benefiting the GOOD+ Foundation that asks consumers across the country to share how their dad has gone the extra mile for them. Father, actor and fitness enthusiast Max Greenfield will kick off #ULTRAdad and bring it to life with a video alongside his dad that pays tribute to funny and heartfelt moments they've shared together.
"Being a father is a one-of-a-kind experience that brings different rewards and challenges every day," said Max Greenfield. "I'm passionate about fitness and also always look forward to sitting down with my dad for a beer, so teaming up with Michelob ULTRA – a brand that celebrates the balance of both of these things – to honor dads this Father's Day was a perfect fit."
Beginning today through Father's Day (June 18), Michelob ULTRA and Max are asking consumers 21+ to share stories on social media about how their fathers have gone the extra mile using the hashtag #ULTRAdad. Michelob ULTRA will donate $1 for every post with the hashtag used, up to $25,000, to GOOD+ Foundation's Fatherhood Program. GOOD+ was founded by author and philanthropist Jessica Seinfeld, and to promote and expand fatherhood programs and father-inclusive practices across social service sites to help make families stronger.
"GOOD+ Foundation provides opportunities and support to help families outgrow poverty," said Jessica Seinfeld, GOOD+ Foundation Founder and President. "Working with low-income fathers is an important focus of ours. This Father's Day, Michelob ULTRA joins us in providing dads with the assistance they need to provide brighter futures for their families."
Michelob ULTRA recognizes that it's not easy to balance all the demands of being a parent while also keeping an active lifestyle. This is a time to champion those dads who go the extra mile and celebrate all of the #ULTRAdads out there.
"We're excited to team-up with Max to support GOOD+ and celebrate dads who have gone the extra mile this Father's Day," said Azania Andrews, vice president, Michelob ULTRA. "Max embodies Michelob ULTRA's celebration of an active, balanced lifestyle and serves as an example to all of the dads out there who strive to find that unique, personal balance each day."
For more information on the campaign, please visit www.MichelobULTRA.com or follow @MichelobULTRA, #ULTRAdad.
About Michelob ULTRA
Introduced in 2002, Michelob ULTRA is currently the fastest growing beer brand in the United States by share. With just 95 calories, 2.6 carbs and an exceptional taste, it is the superior light beer that celebrates the active, balanced lifestyles of its drinkers that includes both working out and going out. Brewed for those that go the extra mile, Michelob ULTRA's choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, all-imported hops and a pure-cultured yeast strain, all of which reflect Anheuser-Busch's commitment to brewing quality. For more information, visit www.MichelobULTRA.com.
About GOOD+ Foundation
Founded by Jessica Seinfeld, GOOD+ Foundation is a nonprofit organization that partners with a national network of leading programs to break the cycle of family poverty through the power of essential children's products and transformational family services. GOOD+ Foundation partners with programs that have demonstrated a capacity to address family poverty in three focus areas: Supporting New Mothers, Investing in Early Childhood and Engaging Fathers. Through the generous support of donors and over 50,000 volunteers, GOOD+ Foundation has donated over $35 million in essential children's product through its partner network across the United States. The organization has been rated 4-Stars by Charity Navigator and received national accreditation from the Better Business Bureau Wise Giving Alliance for its efficient fundraising and operations. For more information visit www.goodplusfoundation.org, or Like us on Facebook at GOOD+ Foundation and follow us on Twitter and Instagram @GoodPlusFdn.
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