Michigan Home Care Cost Rising In Line with National Levels, Increases in Assisted Living Facility Costs Outpace National Rate Genworth's 7th Annual Survey Allows Michigan Residents to Compare Long Term Care Costs Statewide

RICHMOND, Va., April 27 /PRNewswire/ -- According to Genworth's 2010 Cost of Care Survey, home care costs in Michigan are rising at a rate in line with national levels, at 2 percent annually over the past five years.(1) The median annual rate for home care costs in Michigan is $43,197 statewide, in line with the median annual rate of $43,472 nationally.(2)  However, assisted living costs in the state have risen 12 percent annually over the past five years, far outpacing the national rate of 7 percent over the same period.(1) Despite this increase, Michigan's median annual rate of $31,200 for assisted living still remains below the national rate of $38,220.(3)

This is important to note given that a majority of Americans prefer to receive care in the home. According to another Genworth survey conducted earlier this year, when asked to identify the setting most preferred to receive long term care, 78 percent chose the home; 18 percent chose assisted living, and only 2 percent selected a nursing home.(4)

"Long term care is not just about nursing homes anymore," said Buck Stinson, President, U.S. Life Insurance Products at Genworth. "For many Michigan residents, the ability to live independently is critical to maintaining quality of life. Preparing for the expenses associated with one's preferred care setting is a key factor in retirement planning," he added.

Now in its 35th year of providing long term care insurance to American families, Genworth's annual Cost of Care Survey helps raise public awareness of the costs associated with various care options across the U.S.  In Michigan, the survey includes information on long term care costs in 15 regions.

Michigan Cost of Care Survey Findings

Home Health Aide Services (Licensed)

Costs statewide are in line with national levels.

Select Regions

Median Hourly Rate





Grand Rapids-Wyoming


US National


Assisted Living (One Bedroom/Single Occupancy)

Statewide, costs for a one bedroom unit in an assisted living facility are rising at a faster annual rate than they are nationally, however, the median annual rate still falls below national levels.

Select Regions

Median Annual Rate(3)





Grand Rapids-Wyoming


US National


Nursing Home (Private Room)

Across Michigan, nursing home costs have increased 4 percent annually over the past five years compared to 5 percent nationally over the same time period.(1) Costs are higher throughout the state than they are nationally. In the Grand Rapids area costs are 22 percent higher than national levels.

Select Regions

Median Annual Rate(5)





Grand Rapids-Wyoming


US National


Adult Day Health Care

Costs for this type of care are 7 percent higher statewide than nationally.  

Select Regions

Median Annual Rate(6)





Grand Rapids-Wyoming


US National


Let's Talk

To help families plan more effectively for potential long term care needs, Genworth Financial launched its national "Let's Talk" campaign in 2009.

"The first step in developing a comprehensive long term care plan is to speak with loved ones about the impact that a long term illness would have on them emotionally and financially," added Mr. Stinson. "Genworth's 2010 Cost of Care Survey, when used in conjunction with the resources available at caringtalk.com, provides families with a complete tool kit for mapping out a comprehensive long term care plan that addresses these concerns."

About Genworth's 2010 Cost of Care Survey

Genworth's Cost of Care Survey is the most comprehensive of its kind, covering nearly 13,000 long term care providers in 436 regions nationwide. It surveys the cost of long term care across the U.S. to help Americans plan for the potential costs associated with the various types of care available in their preferred location and setting.

CareScout, acquired by Genworth in June 2008, has conducted the survey since 2004.

Genworth's 2010 Cost of Care Survey was conducted during January, February and March 2010.

Full results of Genworth's 2010 Cost of Care Survey, including an interactive map of the cost of care in all 50 states and 436 regions, and other useful tools and information is available online at Genworth.com/CostofCare2010.

An interactive press release containing downloadable content is available at: http://multivu.prnewswire.com/mnr/genworthfinancial/43289/

About Genworth Financial

Genworth Financial, Inc. is a leading Fortune 500 global financial security company. Genworth employs approximately 6,000 people with a presence in more than 25 countries. Its products and services help meet the investment, protection, retirement and lifestyle needs of more than 15 million customers. Genworth operates through three segments: Retirement & Protection, U.S. Mortgage Insurance and International. Its products and services are offered through financial intermediaries, advisors, independent distributors and sales specialists. Genworth Financial, which traces its roots back to 1871, became a public company in 2004 and is headquartered in Richmond, Virginia. For more information, visit Genworth.com. From time to time Genworth releases important information via postings on its corporate Web site. Accordingly, investors and other interested parties are encouraged to enroll to receive automatic email alerts and Really Simple Syndication (RSS) feeds regarding new postings. Enrollment information is found under the "Investors" section of Genworth.com.

About CareScout

Headquartered in Waltham, Massachusetts, CareScout helps Americans across the United States find quality care providers for their long term care needs. As an objective source for this provider information, CareScout, now part of the Genworth Financial family of companies, developed the nation's first quality-of-care ratings system for certified nursing homes and home care providers. Large employers, risk underwriters and families rely on CareScout's proprietary ratings system, the CareScout network and its database of more than 90,000 providers including nursing homes, assisted living facilities and home care agencies to help find and arrange the most appropriate care for loved ones. For more information, visit carescout.com.

(1) Represents the compound annual growth rate based on Genworth Cost of Care Survey data from


(2) Home Health Aide Services annual rates are based on 44 hours/week multiplied by 52 weeks

(3) Assisted Living Facility annual rates are based on monthly rate multiplied by 12 months/year

(4) America Talks: Protecting Our Families' Financial Futures, an online survey of 2,939 U.S.

consumers, conducted between January 12 -15, 2010, by Age Wave/Harris Interactive, and

sponsored by the Genworth Financial companies

(5) Nursing Home annual rates are based on daily rates, multiplied by 365 days/year

(6) Adult Day Health Care annual rates are based on 5 days/week multiplied by 52 weeks

Note to Editors: National costs for nursing homes, assisted living, home care and adult day health care are the median costs for these types of care calculated by averaging in all 436 regions surveyed.

106584MI  04/27/10

SOURCE Genworth Financial


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