Micro Strategies, 2013 IBM Choice Award Winner For Top Business Partner - North America, Reaches Milestone with Expansion Of Business Analytics Practice

DENVILLE, N.J., April 29, 2013 /PRNewswire/ --  Micro Strategies, a leading provider of technology solutions and IBM's 2013 IBM Choice Award winner for Top Business Partner – North America, is pleased to announce the sales success and expansion of its Business Analytics and Optimization (BAO) practice.  Over the course of one year Micro Strategies' BAO practice has grown to 12 employees with deep skills and experience covering Big Data Analytics.  The team's focus is to ensure Micro Strategies' customers leverage data assets to optimize their opportunities, improve customer satisfaction and quickly react to market trends. 

The new practice has increased IBM software sales for Micro Strategies to over $5 million. This milestone highlights the impressive growth the company has experienced over the past year nearing $90 million in sales revenue.  Micro Strategies credits its BAO expansion with its sales and technical team's skill and experience.  Extremely adept at data management and architecture, Micro Strategies has successfully implemented complex solutions integrating IBM's PureData appliance, powered by Netezza technology, IBM Cognos, DB2 and SPSS software into our Innovation Centers in both Denville, NJ and Malvern, PA where we complete Proof of Concepts, benchmarks and replication demonstrations leveraging the geographically dispersed target systems with robust disaster recovery. 

The BAO practice is led jointly by Michael Schuckman and Sandi Paykin. Michael Schuckman is the Software Practice Leader responsible for sales and marketing. Sandi Paykin, Senior Director of Business Analytics and Data Management, manages all the technical resources and service delivery.

Michael Schuckman is primarily focused on providing Business Analytics solutions to organizations by leveraging the IBM software and hardware portfolio.  Michael has extensive experience in these areas and has been instrumental in launching and expanding the BAO practice at Micro Strategies over the past year.

Sandi Paykin comes to Micro Strategies with over a twenty year history in business analytics, data architecture and data management.  Sandi has led large projects with complex business challenges and diverse development teams.  Her technical team uses their experience concentrating on developing an information strategy and conceptualizing solutions that provide business insight around data.  Other areas of focus are establishing data management best practices tailored to a company's culture and selecting the best technology to support the needs at hand.

Leveraging their vast expertise, Micro Strategies helps organizations design an information architecture that unifies data under one core Business Intelligence strategy. The solutions are designed to specific business needs, ensuring complete optimization of data environments.

Please join Micro Strategies and IBM for the upcoming Business Analytics and Optimization Roadshow on May 21 Philadelphia Marriott West, West Conshohocken, PA8:30 A.M. - 2:30 P.M. During this exclusive one-day event, IBM experts will use interactive sessions to demonstrate how IT managers can blend traditional information with Big Data as part of their overall analytics initiative. To register: http://www.tmecom.com/IBM_Biz_Analytics_Roadshow_2013/register.php

About Micro Strategies Inc:

For over 30 years, Micro Strategies has distinguished itself as one of the most innovative technology solution providers and a strategic business partner for premier technology vendors.  As an industry leader, Micro Strategies is at the forefront of architecting and implementing quality technology solutions with a commitment to responsive, client-first service.

(Logo: http://photos.prnewswire.com/prnh/20110731/NY44533LOGO )

For more information contact:
Susan Angelo
Director of Marketing
sangelo@microstrat.com
973-625-7721
www.microstrat.com

Michael Schuckman
Software Practice Leader
mschuckman@microstrat.com
973-625-7721
www.microstrat.com

SOURCE Micro Strategies Inc.



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