"We are relaunching the textiles division because the global marketplace is changing dramatically," said Pablo Perella-Berdun, president of Microban. "Consumers are demanding more from their apparel and accessories and how they perform during strenuous conditions or extended wear. We now have a more robust toolbox for communicating the features and benefits of our proprietary technologies. We will not only be providing an increased ROI for our brand partners, but also, more advantages for the end consumer."
Brand partners and consumers will see an entirely new Microban, from next generation technologies and freshness solutions to a new logo, positioning and tagline. The branding will debut at Outdoor Retailer Summer Market in a redesigned booth, where visitors experience the latest in odor control science at the Microban "Fresh Bar," comparing products that have Microban technologies against products that do not.
In conjunction with this relaunch of the textiles division, Microban expanded its consumer facing website, TheCleanerHome.com, providing comprehensive home cleaning tips and products using Microban. It will add "the closet" as its latest installment featuring more than 15 brand partners including Calvin Klein, Dansko®, Hook & Tackle®, K-Swiss®, Reebok, Rogers Corporation, Spanx®, Teva®, Under Armour®, amongst others.
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